Journal of Business Management

Volume & Issue: Volume 7, Issue 3, 2015

Number of Articles: 12

An analysis of structural changes of customer segments by a hybrid method of clustering and association rule

Pages 515-542

10.22059/jibm.2015.56999

Elham Akhondzadeh-Noughabi, Amir Albadvi, Mohammad Mehdi Sepehri

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi, Seyed Moslem Alavi, Mahdi Najafi Siahroudi

Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising

Pages 563-582

10.22059/jibm.2015.51917

Manijeh Bahrainizadeh, Adel Pourdehghan

Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks)

Pages 583-600

10.22059/jibm.2015.52894

Mohammad Taban, Vahid Sharafi, Esfandyar Mohammadi, Seyyed Mahdi Viseh

Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers)

Pages 601-620

10.22059/jibm.2015.57006

Mohammad Reza Hamidizadeh, Mikael Pashaabadi, Mahdi Ataei, Behzad Hayati

Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company)

Pages 621-642

10.22059/jibm.2015.57007

Mohammad Reza khosravi, Narges Delafrooz, Kambiz Shahroodi, Behnam Rezaei Yousefi

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi, Farajollah Rahimi, Elahe Asadolahi Dehkordi

Investigating the relationship between cognitive dissonance and product involvement

Pages 663-678

10.22059/jibm.2015.52263

Bahram Ranjbariyan, Qasem Asghari

Investigating the effect of context factors on the effectiveness of brand placement in movies

Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh, Kambiz Heidarzadeh

Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses

Pages 699-720

10.22059/jibm.2015.53196

Abbasali Rastegar, Mohammad Ali Siah Sarani Kojori

Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq

Pages 721-736

10.22059/jibm.2015.57008

Rahim Mohtaram, Tahmoores Hasangholipoor, Mohsen Nazari, Ahmad Roosta

Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics

Pages 737-760

10.22059/jibm.2015.52863

Ali Mohaghar, Mostafa Razavi, Mohammad Mirkazemi Mood

Journal Archive

Volume 18 (2026)

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

2015

2015

2015

2015

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)