Results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-class marketing .Thus, the present study tries to answer this question “What is an appropriate pattern of a world-class marketing for Iranian firms? The study is practical in nature and purposes in determination of association between elements of pattern of a world-class marketing that is appropriate for Iranian firms.
To this end, at first adjustment study of theoretical essentials of world-class marketing was done. In the second phase, a measurement in elements of the primary pattern was done on 52 experts, by using qualitative study; and Delphi technique, statistical tests of T-Student, U-Mann Whitney and Phi Cramer.
Ghasemi, H., Dehdashti, Z., & Abedi, H. (2010). Design and Explanation a World-Class Marketing Pattern in Iran. Journal of Business Management, 2(2), 1-139.
MLA
Hasan Ghasemi; Zohreh Dehdashti; Hossein Abedi. "Design and Explanation a World-Class Marketing Pattern in Iran", Journal of Business Management, 2, 2, 2010, 1-139.
HARVARD
Ghasemi, H., Dehdashti, Z., Abedi, H. (2010). 'Design and Explanation a World-Class Marketing Pattern in Iran', Journal of Business Management, 2(2), pp. 1-139.
VANCOUVER
Ghasemi, H., Dehdashti, Z., Abedi, H. Design and Explanation a World-Class Marketing Pattern in Iran. Journal of Business Management, 2010; 2(2): 1-139.
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