The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores

Document Type : Research Paper

Authors

1 Assistant Prof., Payame Noor University, , Iran

2 Assistant Prof., Azad University, , Iran

3 MSc, Business & Administration , Payame Noor University, , Iran

Abstract

The future economy would be a network-centric economy. Networks yield more meaning to the concept of perfect competition market. The successful presence in the network-centric economy requires identification and application of new technologies. In today’s competitive business environment, everything is continuously changing and the only thing remains intact is Change. Environment Pressures forced to maintain a competitive advantage from external sources (such as competitors, customers, government and law changes) and internal sources (such as reducing costs and improving quality). These inturn caused companies to spend all their efforts t obtain and utilize new technology such as RFID. Thus, RFID technology could raise as one the most valuable sources of competitive advantage for businesses and chains stores. This research has examined the impact of deploying RFID technology to raise competitive advantage on the Tehran chain stores. Data was gathered through questionnaire formsand are evaluated upon reliability factor by Cronbach’s alpha. This research is done in the form of descriptive -correlation, and assumptions examination is done by SPSS 19 software package. Result demonstrated that there is a direct relationship between deploying RFID technology and raise competitive advantage in the Tehran chain stores, and Friedman’s variance analysis and average test demonstrated that ratios such as reducing the supply cost,   reducing goods piracy and in   increasing customer satisfaction and I reducing the waiting time of customer purchase process, all shows a higher average.

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