Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network

Document Type : Research Paper

Authors

1 Ph.D. in Marketing, Faculty of Management, Tehran University, Iran

2 MBA., Faculty of Management, Tehran University, Iran

3 MBA., Faculty of Management, Farabi University, Iran

Abstract

Nowadays, efficient goods distribution in target markets is one of the most important challenges of marketing managers and goods producers. Distribution of goods and services has a significant contribution in Gross Domestic Product (GDP) of countries. So an efficient distribution network can support constant economic development of countries and reduces end-user price of products. Identifying and prioritizing factors which effect on efficiency of Goods Distribution Network are main objectives of this research. Research method is based on Survey, and questionnaire has been used for data collection.In this research, 220 questionnaires have been distributed among experts and 148 questionnaires have been returned. Spearman correlation test has been used for analyzing data to identify relations between factors, and Freidman test has been used for prioritizing factors which effect on efficiency of Goods Distribution Network.Based on research results, shortening goods distribution channels, building Hypermarkets and chain stores, increasing skills and expertise of human resources, developing goods distribution and transportation infrastructures and creating strong national brands, in order have more effects on efficiency of Goods Distribution Network

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