Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company

Document Type : Research Paper

Authors

1 M.Sc. Business Management and Administration, University of Tehran, Tehran, Iran

2 Assistant Prof. in Business Management, University of Tehran, Tehran, Iran

3 Associate Prof. in Business Management, University of Tehran, Tehran, Iran

Abstract

This research explores the effective ways of sales promotion at liability insurance according to upgrade policies in Tehran. The goal is development of planning strategic to help Iran insurance industry.  First, we evaluate opinions and views of Iran Insurance Company experts and Iran Insurance Sales Agents in Tehran on sales promotion (also, priority of the promotion policies) of liability insurance of Iran insurance company. Then, a questioner is prepared including all research hypotheses and goals. Data analysis reveals some results. The catalogs including all information of liability insurance are the first priority on increasing Iran Insurance sales. Television advertisings are the second priority and holding seminars for people and Insurance Agents is the third priority of sales promotion in liability insurance in Iran.

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References

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