Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model

Document Type : Research Paper

Authors

Graduated student from Tehran uni

Abstract

ABSTRACT
Today, competitive strategies have got accepted as one of the most important means of manager to compete in markets. In the strategic management process, development of the strategic quantitative objectives based merely on the experts’ ideas.In this research, after reviewing the BSC,SWOT, judo strategy model and blue ocean strategy model, the concepts are applied to increase quality of strategic management process in BSC strategic framework model and introducing the Creative BSC framework. To investigate applicability of the presented model, the Creative BSC framework is implemented in designing and development process of competitive strategies in the Z Company and the results are presented. Finally, for future studies in improvement of strategic models, some research proposals have been proposed.

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References

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Journal of Business Management
Volume 8, Issue 3
2016
Pages 607-363

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