An analytical strategy assessment model based on futures study approach in National Iranian Oil Company

Document Type : Research Paper

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Abstract

Nowadays most of the large scale organizations have developed Strategies as a formal and critical document. Periodic assessment of strategy robustness and effeteness against the future uncertainties specifically in a dynamic and turbulent business environment is inevitable. Most of the traditional models mainly focused on the strategy assessment during or after strategy implementation. This paper proposes a practical, analytical and quantitative ex-ante strategy assessment model to evaluate the effectiveness of the formulated strategies in the context of futures study. In order to show the practically and usefulness of the proposed model an empirical study of the NIOC strategy is demonstrated. The results show the effectiveness of the NIOC strategies against future uncertainties.

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References

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Journal of Business Management
Volume 8, Issue 4
2016
Pages 903-923

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