Ahmadpanah, M. (2016). Shiraz: a metropolis in which most uses of fast foods happens.
Dana way Network information, 28.6.1395, news id: 897554, available at:
http://www.dana.ir/news/897554.Html. (
in Persian)
Akhoondi, F., Samavatian, H., Abedi, M. & Zareee, S. (2015). Identifying Factors Affecting Customers’ Perceived Value in Chain-Stores. Journal of Management & Development, 28 (2), 159-180. (in Persian)
Andaleeb, S. S. & Caskey, A. (2007). Satisfaction with food services: Insights from a college cafeteria. Journal of Foodservice Business Research, 10 (2), 51-65.
Ansari, Z., Keshavarz, Y. (2015). The effects of sensational marketing on customer in FastFood restuarants. International Conference on Management, Economics and Industrial Engineering, Tehran, 16 June. (in Persian)
Bellizzi, J. A. & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & Marketing, 9 (5), 347-363.
Boonme, K., Hanus, B., Prybutok, V.R., Peak, D.A., Ryan, C. (2014). Visual information influences consumer fast-food choices. Nutrition & Food Science, 44 (4), 279-293.
Brissette, I., Lowenfels, A., Noble, C. & Spicer, D. (2013). Predictors of total calories purchased at fast-food restaurants: restaurant characteristics, calorie awareness, and use of calorie information. Journal of nutrition education and behavior, 45(5), 404-411.
Central Bank of Iran (2015). The results of the budget of households in urban areas in 1394, the Department of Economic statistics. Economic Census Bureau, the department of the household budget. (in Persian)
Chen, S. C. (2012). Fuzzy cognitive map for optimizing solutions for retaining full-service restaurant customers. International Conference on Asia Pacific Business Innovation and Technology Management, Manila, Philippines.
Driskell, J. A., Meckna, B. R. & Scales, N. E. (2006). Differences exist in the eating habits of university men and women at fast-food restaurants. Nutrition Research, 26 (10), 524-530.
Ebrahimi, A., Safarzadeh, H. & Javidihagh, M. (2012). A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran. Journal of business management, 4 (13), 3-19. (in Persian)
Elahi, Y., Yarahmadi, M. & Behnoodfar, R. (2015). The effect of gender on the propensity of consuming FastFoods in the city of Boroujerd. Second National Conference on Sustainable Development in Psychology, Social and Cultural Rights, 5 June, Tehran. (in Persian)
Farsiani, H., Mehrani, H. & Khani, H. (2014). Effects of physical facilities in-store on customer loyalty in Refah storechains of Gorgan. First national conference on the future of research, management and development, 14 October, Tehran (in Persian).
Fazelipour, S., Baghiani moghadam, M., Najarzadeh, A., Fallahzadeh, H., Shmasi, F. & Khabiri, F. (2011). Checking the amount of fast food consumption in the city of Yazd. Yazd Journal of School of Public Health, 10 (2), 25-34.
(in Persian)
Garossi, S. (2010). FastFood consumption: a new lifestyle of families: sociological explanation of the use of fastfoods. First national conference on family health and lifestyle, 2 December, Ahvaz. (in Persian)
Ghadami, H. (2014). Advertising as a tool to investigate the role of information systems in the process of purchasing FastFood. Third National Conference on Food Science and Technology, 17-18 November, Ghochan. (in Persian)
Giahi, Y. (2010). The role of indoor attractions on customer behavior and the increase of store sales. International Marketing Management Conference, 22-23 June, Tehran. (in Persian)
Goyal, A. & Singh, N. P. (2007). Consumer perception about fast food in India: an exploratory study. British Food Journal, 109 (2), 182-195.
Green, J. E., Brown, A. G. & Ohri-Vachaspati, P. (2015). Sociodemographic disparities among fast-food restaurant customers who notice and use calorie menu labels. Journal of the Academy of Nutrition and Dietetics, 115 (7), 1093-1101.
Han, H. & Ryu, K. (2009). The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry. Hospitality & Tourism Research, 33 (4), 487-510.
Harrison, K. & Marske, A. L. (2005). Nutritional content of foods advertised during the television programs children watch most. American Journal of Public Health, 95 (9), 1568-1574.
Hawkins, D. & Mothersbaugh, D. (2012). Consumer Behavior, Building Marketing Strategy. New York: McGraw-Hill Companies.
Hinestroza, N. B. & James, P. T. (2014). The effects of sensory marketing on the implementation of fast-food marketing campaigns. Journal of Management and Marketing Research, 14, 1-11.
Hobin, E., Lillico, H., Zuo, F., Sacco, J., Rosella, L. & Hammond, D. (2016). Estimating the impact of various menu labeling formats on parents’ demand for fast-food kids’ meals for their children: An experimental auction. Appetite, 105, 582-590.
Hoseinzade Shahri, M., Karami, M. & Mehrabani, M. (2015). Segmentation of customers based on food related lifestyle scale at chain restaurants (Boof fast food chain in Tehran). Journal of business management, 7 (1), 83-99.
(in Persian)
Hoseinzadeh Shahri, M. & Khosravi, M. (2013). The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store). Journal of business management, 5 (3), 39-56. (in Persian)
Jalil, N. A. A., Fikry, A. & Zainuddin, A. (2016). E-Atmospheric Effects on Youth Intention to Revisit a Cafe. Procedia Economics and Finance, 37, 497-503.
Kanyan, A., Ngana, L. & Voon, B. H. (2016). Improving the Service Operations of Fast-food Restaurants. Procedia-Social and Behavioral Sciences, 224, 190-198.
Karroubi, M. & Fayaz, M. (2013). The effect of physical environment on customers' perceptions of service quality in the hotel industry "Case Study at Esteghlal, Enghelab and Kowsar Tehran. Tourism journal, 1 (1), 1-18. (in Persian)
Kim, Y. (2007). A study of understanding the impact of physical environment on perceived service quality in the hotel industry, Doctoral dissertation, Oklahoma State University.
Koohi, K., Mobarak Bakhshayesh, M. & Abdi Chaykandy, R. (2013). Assessment of students' tendency to FastFood and its influencing factors. Journal of Bioethics, 3 (8), 157-185. (in Persian)
Lieshout, B. V. & Rodriquez, C. (2007). S.I.P, Your Wi-Fi. Fresh Cup, 16 (8), 68–69.
Lin, I. Y. & Mattila, A. S. (2010). Restaurant servicescape, service encounter, and perceived congruency on customers' emotions and satisfaction. Journal of Hospitality Marketing & Management, 19(8), 819-841.
Mahmoudi, M. (2012). Psychological impact and product features on impulse buying behavior of customers. Business management perspectives, 11 (43), 136-117. (in Persian)
Maleki, M. (2013). The effect of the interior on consumer buying behavior in Shahrvand chainstores in Tehran, Master's thesis, University of Science and Culture. (in Persian)
Mattila, A. S. (2001). Emotional bonding and restaurant loyalty. The Cornell Hotel and Restaurant Administration Quarterly, 42 (6), 73-79.
Morse, K. L. & Driskell, J. A. (2009). Observed sex differences in fast-food consumption and nutrition self-assessments and beliefs of college students. Nutrition Research, 29 (3), 173-179.
Nikbakht, M. J., Moshabaki, A. & Khodadad, H. (2016). Exploring the Effects of Buyer Impulsivity Factors and In-Store Environment Factors on Impulse Buying In Chain Stores. Journal of business management, 7 (4), 985-1004. (in Persian)
Prendergast, G. & Man, H. W. (2002). The influence of store image on store loyalty in Hong Kong's quick service restaurant industry. Journal of Foodservice Business Research, 5 (1), 45-59.
Rashid, N. M., Maamor, H., Ariffin, N. & Achim, N. A. (2015). Servicescape: Understanding how physical dimensions influence Exhibitors Satisfaction in Convention Centre. Procedia-Social and Behavioral Sciences, 211, 776-782.
Rydell, S. A., Harnack, L. J., Oakes, J. M., Story, M., Jeffery, R. W. & French, S. A. (2008). Why eat at fast-food restaurants: reported reasons among frequent consumers. Journal of the American Dietetic Association, 108 (12), 2066-2070.
Ryu, K. & Han, H. (2010). Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: Moderating role of perceived price. Journal of Hospitality & Tourism Research, 34 (3), 310-329.
Saeida Ardekani, S. & Jahanbazi, N. (2015). Influence of store image on purchase intention: The moderating role of trust and perceived risk. Journal of new marketing research, 5 (2), 53-72. (in Persian)
Samadi, M., Hoseinzadeh, A. & Nurani, M. (2010). Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store. Journal of business management, 2 (4), 93-110. (in Persian)
Schlosser, E. (2012). Fast food nation: The dark side of the all-American meal. Houghton Mifflin Harcourt.
Sultanpur, H. (2016). Shiraz: a health city or FastFood city. International newspaper of Nim Negah, 06.06.1395, news id: 29477 available at http: //nimnegahshiraz.ir/fa/Main/Detail. (in Persian)
Turley, L. W. & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of business research, 49 (2), 193-211.
Voon, B. H. (2012). Role of service environment for restaurants: the youth customers’ perspective. Procedia-Social, Behavioral Sciences, 38, 388-395.
Wang, O., Wang, O., Gellynck, X., Gellynck, X., Verbeke, W. & Verbeke, W. (2016). Perceptions of Chinese traditional food and European food among Chinese consumers. British Food Journal, 118 (12), 2855-2872.
Yarmohammadi, P., Sharifirad, G. R., Azadbakht, L., Morovati Sharifabad, M. A., Hassanzadeh, A. (2011). Predictors of Fast Food Consumption among High School Students based on the Theory of Planned Behavior. Health system research, 7 (4), 1-10. (in Persian)
Yüksel, A. & Yüksel, F. (2003). Measurement of tourist satisfaction with restaurant services: A segment-based approach. Journal of vacation marketing, 9 (1), 52-68.
)