Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 6(1), 224-231.
Adler, P., & Kwon, S. W. (2002). Social Capital: Prospects for a New Concept. The Academy of Management Review, 27(1), 17-40.
Ahmed Sallam, M. (2017). The Impact of Brand Image and Corporate Branding on Consumer’s Choice: The Role of Brand Equity. International Journal of Marketing Studies, 8(1), 1-19.
Ailawadi, K.L., Lehman, D.R. & Neslin, S.A. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 6(3), 1–17.
Atilgan, E. (2005). Determinants of the brand equity a verification approach in the beverage industry in Turkey. Journal of Marketing Intelligence &Planning, 23(3), 237-248.
Azhdari, A., Nayebzade, SH. & Heyrani, F. (2015). The effect of social responsibility on hospital brand equity. Journal of Health Management, 3(6), 31-46. (in Persian)
Azizi, SH., Darvishi, Z. & Namamian, F. (2011). Investigating the Determining Factors the Brand Value by Financial Approach in the Companies Acquired in Exchange Stock Tehran. Journal of Business Management, 9(6), 9-32.
(in Persian)
Baack, B.S. (2006). Brand association measurement and advertising’s modification of association strength. Dissertation of Saint Louis University.
Bahreynizadeh, M., Mosleh. A. & Kamyab, A. (2014). The study of the effect of dimensions brand equity on brand image based on perceived consumer satisfaction versus brand, Case study: auto domestic industry buyers (Iran Khodro, Saipa, Bahman Group, Automobile Managers). Second National Conference on Applied Research in Management and Accounting Sciences. (in Persian)
Burmann, C., Schaefer, K. & Maloney, P. (2008). Industry image: Its impact on the brand image of potential employees. Journal of Brand Management, 16(3), 159-176.
Cho, E., & Fiore, A. (2016). Conceptualization of a holistic brand image measure for fashion-related brands. Journal of Consumer Marketing, 32(4),18-50.
Christodoulides., G. (2010). Consumer-based brand equity conceptualisation and measurement A literature review. Journal of Market Research, 41(4), 1-39.
Ebadati, N., Saroukhani, B. & Farhangi, A. (2015). The Impact of Model of the Online Brand Association on Brand Performance and Brand Value with Emphasis on the Role of Social Capital. Journal of Social Research, 5(33), 20-52. (in Persian)
Fukuyama, F. (1995). Trust: the social virtues and the creation of prosperity. Penguin, lomdon.
Hashemy, S., Yousefi, M. & Soodi, SH. (2017). A study on the effect of social capital on brand selection among consumers of SNOWA home appliances in Chaloos city. Procedia - Social and Behavioral Sciences, 33(3), 317-324.
Jafar Peaseh, Kh. (2011). Mark secrets, learned publications, First edition, Isfahan. (in Persian)
Jalilvand, M., Ebrahimi, A. (2011). Effect of Advice on Buying Inner Vehicles (Samand Vehicle Case Study Iran Khodro Co.). Journal of Business Management, 4(13), 50-75. (in Persian)
Kayaman, R. & Arasli, H. (2007). Customer based brand equity: evidence from the hotel industry. Managing Service Quality, 17(1), 92-109.
Keller, K. L. (2008). Strategic Brand Management. 3rd. Ed. Englewood Cliffs, NJ: Prentice Hall.
Kim, J.H. & J. Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), 424-438.
Lahap, J., Ramli, N. S., Mohd Said, N., & Adli Zain, R. (2017). A Study of Brand Image towards Customer’s Satisfaction in the Malaysian Hotel Industry. Procedia - Social and Behavioral Sciences, 224(2016), 149 – 157.
Lee, J. & Back, K. (2008). Attendee-basedbrandequity. TourismManagement, 29(2), 331-344.
Lee, Y. (2017). Effects of branded e-stickers on purchase intentions: The perspective of social capital theory.
Telematics and Informatics, 34(1), 397-411.
Mizik, N., & Jacobson, R. (2008). The financial value impact of perceptual brand attributes. Journal of Marketing Research, 12(4), 15–32.
Nadzri, W., Musa, R., Muda, M. & Hassan, F. (2016). TheAntecedents of Brand Experience within the National Automotive Industry. Procedia Economics and Finance, 37(2), 317 – 323.
Namatollahi, Z., Farajallahi, A., Mirjalili, M. & Momenifard, H. (2013). Investigating the Affecting Factors Social Capital, Quarterly of Military Management, 50(3), 175-202. (in Persian)
Nargesian, A., Tahmasebi Aghbolaghi, D. & Dindar, y. (2015). Studying of The Impact Political Marketing Tools in Public Participation (case study: the citizens of region five in Tehran, Iran). Journal of Public Administration, 6 (3), 603- 624. (in Persian)
Nasiri, F., Eskandari, A. & Navidi, P. (2014). The effect of Trustworthy Leadership on Improving Creativity and Innovation Considering the Intermediary of Social Capital Function. Journal of Social Capital Management, 4(2), 475-496. (in Persian)
Nazar Khan, M., Rizwan, M., Islam, F., Abdeen, Z. & Rehman, M. (2017). The Effect of Brand Equity of Mobile Phones on Customer Satisfaction: An Empirical Evidence from Pakistan. American Journal of Business and Society, 1(4), 1-7.
Nowroozi, H., Kameli, A., Beigi, R. & Mahzabi, M. (2014). the effect of organizational climate on employees' organizational performance through social capital, Journal of Social Capital Management, 2(1), 137-154.
(in Persian)
Olson, E. L. (2008). The implications of platform sharing on brand equity. Journal of Product and Brand Management, 17 (4), 244-253.
Pappu, R., Quester, P.G. & Cooksey, R.W. (2005). Consumer-based brand equity: Improving the measurement: Empirical evidence. Journal of Product and Brand Management, 5(3), 22-35.
Rust, R.T., Ambler, T., Carpenter, G.S., Kumar, V. & Srivastava, R.K. (2004). Measuring marketing productivity: Current knowledge and future directions. Journal of Marketing, 68(2), 76–89.
Sayed Hashemi, M., Mamdouhi, A. (2011). Cluster Analysis Barriers to Implementing Marketing Strategies in the Automotive Industry (Case Study: Iran Khodro Co.). Journal of Business Management, 2 (6), 165-186.
(in Persian)
Smedlund, A. (2008). The knowledge system of a firm: social capital for explicit, tacit and potential knowledge. Journal of Knowledge Management, 12(1), 63-77.
Srinivasan, V., Park, C.S. & Chang, D.R. (2005). An approach to themeasurement, analysis,and prediction of brand equity and its sources. Management Science, 51(9), 1433–1448.
Vatjanasaregagul, L. (2007). The relationship of service quality, consumer decision factors and brand equity. Dissertation of Business and Entrepreneureship Nova Southeastern University, 8(1), 1-187.
Yoo, B., Donthu, N. & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Academy of Marketing Science, 28 (2), 195-212.
Zamanimoghadam, A. & Jafarifar, SH. (2014). Relationship between customer-specific brand equity values and customer willingness to buying (Buyers of Hyundai cars in Tehran). Journal of Marketing Management, 9(25), 51-66. (in Persian)
)