Akçayır, M. & Akçayır, G. (2017). Advantages and challenges associated with augmented reality for education: A systematic review of the literature. Educational Research Review, 20, 1-11.
Alford, J. (2016). Co-production, interdependence and publicness: Extending public service-dominant logic. Public Management Review, 18(5), 673-691.
Bahagir, A., Roshandel Arbatani, T. & Labafi, S. (2022). User Engagement with Brand and Value Co-creation in Media Platforms. Journal of Business Management, 14(3), 379-400. (in Persian)
Chou, C. Y. & Sawang, S. (2015). Virtual community, purchasing behaviour, and emotional well-being. Australasian Marketing Journal (AMJ), 23(3), 207-217.
Cooper, H. (2015). Research synthesis and meta-analysis: A step-by-step approach (Vol. 2). Sage publications.
Cova, B. & Paranque, B. (2012). Value creation versus destruction: The relationship between consumers, marketers and financiers. Journal of Brand Management, 20(2), 147-158.
Cui, A. S. & Wu, F. (2017). The impact of customer involvement on new product development: Contingent and substitutive effects. Journal of Product Innovation Management, 34 (1), 60-80.
Dolan, R., Seo, Y. & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35-45.
Echeverri, P. & Skålen, P. (2011). Co-creation and co-destruction: A practice-theory based study of interactive value formation. Marketing Theory, 11(3), 351–373.
Echeverri, P. & Skålén, P. (2021). Value co-destruction: Review and conceptualization of interactive value formation. Marketing Theory, 21(2), 227-249.
Fallah, M. A., Heidari, A., Aghazade, H. & A'arabi, S.M. (2020). The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study. Journal of Business Management, 12(2), 262- 284. (in Persian)
Fink, A. (2019). Conducting research literature reviews: From the internet to paper. Sage publications.
Foa, E. B. & Foa, U. G. (2012). Resource theory of social exchange. In Handbook of social resource theory (pp. 15-32). Springer, New York, NY.
Frow, P., McColl-Kennedy, J. R., Hilton, T., Davidson, A., Payne, A. & Brozovic, D. (2014). Value propositions: A service ecosystems perspective. Marketing Theory, 14(3), 327-351.
Greenhalgh, T., Robert, G., Macfarlane, F., Bate, P. & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: systematic review and recommendations. The milbank quarterly, 82(4), 581-629.
Guan, X., Gong, J., Xie, L. & Huan, T. C. (2020). Scale development of value co-destruction behavior in tourism. Tourism Management Perspectives, 36, 100757.
Hewett, R. & Shantz, A. (2021). A theory of HR co-creation. Human Resource Management Review, 100823.
Hollebeek, L.D. & Chen, T. (2014). Exploring positivelyversus negatively-valenced brand engagement: a conceptual model. Journal of Product & Brand Management, 23(1), 62-74.
Jami Pour, M. & Taheri, G. (2020). Moving toward adoption of social commerce: exploring drivers and barriers using AHP approach. International Journal of Business Innovation and Research, 23(4), 453-479.
Järvi, H., Kähkönen, A. K. & Torvinen, H. (2018). When value co-creation fails: Reasons that lead to value co-destruction. Scandinavian Journal of Management, 34(1), 63-77.
Järvi, H., Keränen, J., Ritala, P. & Vilko, J. (2020). Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers. Tourism Management, 77, 104030.
Kashif, M. & Zarkada, A. (2015). Value co-destruction between customers and frontline employees a social system perspective. International Journal of Bank Marketing, 33(7), 672–691.
Kim, K., Byon, K. K. & Baek, W. (2020). Customer-to-customer value co-creation and co-destruction in sporting events. The Service Industries Journal, 40(9-10), 633-655.
Laud, G., Bove, L., Ranaweera, C., Leo, W. W. C., Sweeney, J. & Smith, S. (2019). Value co-destruction: a typology of resource misintegration manifestations.
Journal of Services Marketing, 33(7), 866-889.
https://doi.org/10.1108/JSM-01-2019-0022
Lund, N. F., Scarles, C. & Cohen, S. A. (2020). The brand value continuum: Countering co-destruction of destination branding in social media through storytelling. Journal of Travel Research, 59(8), 1506-1521.
Luo, J. G., Wong, I. A., King, B., Liu, M. T. & Huang, G. (2019). Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters. International Journal of Contemporary Hospitality Management, 31(3), 1309–1329.
Makkonen, H. & Olkkonen, R. (2017). Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation and codestruction. Marketing Theory, 17(4), 517–535.
Meijerink, J. & Keegan, A. (2019). Conceptualizing human resource management in the gig economy: Toward a platform ecosystem perspective.
Journal of managerial psychology, 34(4), 214-232.
https://doi.org/10.1108/JMP-07-2018-0277
Mengcheng, L. & Tuure, T. (2022). Information technology–supported value co-creation and co-destruction via social interaction and resource integration in service systems. The Journal of Strategic Information Systems, 31(2), 101719.
Moschis, G. P., Ferguson, J. L. & Zhu, M. (2011). Mature consumers' selection of apparel and footwear brands and department stores. International Journal of Retail & Distribution Management, 39(10), 785–801.
Pathak, B., Ashok, M. & Tan, Y. L. (2020). Value co-destruction: Exploring the role of actors’ opportunism in the B2B context. International Journal of Information Management, 52, 102093.
Patterson, P. G., Brady, M. K. & McColl-Kennedy, J. R. (2016). Geysers or bubbling hot springs? A cross-cultural examination of customer rage from eastern and western perspectives. Journal of Service Research, 19(3), 243-259.
Pee, L. G. (2016). Negative online consumer reviews: Can the impact be mitigated? International Journal of Market Research, 58(4), 545–567.
Plé, L. (2016). Studying customers’ resource integration by service employees in interactional value co-creation. J. Serv. Market. 30 (2), 152–164.
Plé, L. (2017). Why do we need research on value co-destruction?. Journal of Creating Value, 3(2), 162-169.
Plé, L. & Cáceres, R. C. (2010). Not always co-creation: Introducing interactional codestruction of value in service-dominant logic. Journal of Services Marketing, 24(6), 430–437.
Prior, D. D. & Marcos-Cuevas, J. (2016). Value co-destruction in interfirm relationships: The impact of actor engagement styles. Marketing Theory, 16(4), 533–552.
Quach, S. & Thaichon, P. (2017). From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment. Journal of Business Research, 81, 163-172.
Rahman Seresht, H. & Rahimian, M. (2019). Strategic value co-creation model in Iran's banking industry. Journal of Business strategies. 26(13), 199-215. (in Persian)
Robertson, N., Polonsky, M. & McQuilken, L. (2014). Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis. Australasian Marketing Journal, 22(3), 246–256.
Ryff, C. D. & Keyes, C. L. M. (1995). The structure of psychological well-being revisited. Journal of personality and social psychology, 69(4), 719.
Schulz, T., Zimmermann, S., Böhm, M., Gewald, H. & Krcmar, H. (2021). Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app. Technological Forecasting and Social Change, 170, 120926.
Seyyednejad, D., Bodaghi Khajeh Noubar, H., Alavimatin, Y. & Ramezani, M. (2022). Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair). Journal of Business Management, 14(4), 717-740.
(in Persian)
Sharifi, M., Sanayei, A. & Ansari, A. (2022). Impact of customer knowledge management on organizational value creation in B2C E-commerce. Journal of Business Management, 14(2), 254-275. (in Persian)
Shih-Hsi, Y., Ching-Cheng, W., Liang-Yuan, T. & Yulam, M. H. (2012). Application of DEMATEL, ISM, and ANP for key success factor (KSF) complexity analysis in R&D alliance. Scientific Research and Essays, 7(19), 1872-1890.
Sirgy, M. J., Uysal, M. & Kruger, S. (2017). Towards a benefits theory of leisure well-being. Applied Research in Quality of Life, 12(1), 205-228.
Sjödin, D., Parida, V., Kohtamäki, M. & Wincent, J. (2020). An agile co-creation process for digital servitization: A micro-service innovation approach. Journal of Business Research, 112, 478-491.
Smith, A. (2013). The value co-destruction process: A customer resource perspective. European Journal of Marketing, 47(11/12), 1889–1909.
Vafeas, M., Hughes, T. & Hilton, T. (2016). Antecedents to value diminution: A dyadic perspective. Marketing Theory, 16(4), 469–491.
Van den Broeke, M. & Paparoidamis, N. (2021). Engaging in or escaping co-creation? An analytical model. International Journal of Production Economics, 231, 107917.
Vargo, S. L. & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
Vargo, S. L. & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.
Vargo, S. L. & Lusch, R. F. (2016). Institutions and axioms: An extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44(1), 5–23.
Wang, L., Cao, Q. & Zhou, L. (2018). Research on the influencing factors in coal mine production safety based on the combination of DEMATEL and ISM. Safety science, 103, 51-61.
Wang, L., Jin, J. L., Zhou, K. Z., Li, C. B. & Yin, E. (2020). Does customer participation hurt new product development performance? Customer role, product newness, and conflict. Journal of Business Research, 109, 246-259.
Westerman, J. W., Rao, M. B., Vanka, S. & Gupta, M. (2020). Sustainable human resource management and the triple bottom line: Multi-stakeholder strategies, concepts, and engagement. Human Resource Management Review, 30(3), 100742.
Williams, B. N., Kang, S. C. & Johnson, J. (2016). (Co)-contamination as the dark side of co-production: Public value failures in co-production processes. Public Management Review, 18(5), 692-717.
Xie, L., Liu, X., Guo, Y. & Li, D. (2020). From co-destruction to co-creation: the influence of value co-destruction and value recovery on word of mouth in customized tourism service. Tourism Tribune, 35(2), 13-25.
Yin, J., Qian, L., Shen, J., 2019. From value co-creation to value co-destruction? The case of dockless bike sharing in China. Transp. Res. Part D: Transp. Environ. 71, 169–185.
Yu, C. H., Tsai, C. C., Wang, Y., Lai, K. K. & Tajvidi, M. (2020). Towards building a value co-creation circle in social commerce. Computers in Human Behavior, 108, 105476.
Zarei, A. & Taheri, G. (2019). Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities. Quarterly Journal of Brand Management, 6 (17), 17-66. (in Persian)
Zarei, A., Feiz, D. & Taheri, G. (2021). Providing Social Market Intelligence Framework based on web 2.0 Using Text-Mining Technique on Social Media Websites (Case Study: Competitive Analysis between Samsung and Emersun Brands). Management Research in Iran, 24(4), 98-125. (in Persian)
Zarei, A., Taheri, G. & Ghazvini, H. (2022). Conceptualization and validation of brand social capital construct by analyzing the role of social media capital.
VINE Journal of Information and Knowledge Management Systems,
https://doi.org/10.1108/VJIKMS-01-2022-0023
Zhang, T., Lu, C., Torres, E. & Chen, P. J. (2018). Engaging customers in value co-creation or co-destruction online.
Journal of Services Marketing, 32(1), 57-69.
https://doi.org/10.1108/JSM-01-2017-0027