Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.)

Document Type : Research Paper

Authors

1 Assistant Prof. in Business Management, Islamic Azad University, Rasht Branch, Iran

2 Lecturer of Business Management, Islamic Azad University, Rasht Branch, Iran

3 PhD Candidate in Business Management (Marketing), Islamic Azad University, Rasht Branch, Iran

Abstract

The present study, is a practical research, aimed to examine the effect of the social media usage among insurance companies, agents and clients (insured)’ interactions. The population consisted of three levels included Iran Central Insurance Co. s’ managements, agents and Iran insurance Co. clients in Guilan. The sample size was calculated 32, 138 and 414 individuals in the three aforementioned levels by Cochran Formula at 0.5 level (error of 5%), respectively. The hypotheses were tested by uni-variate linear and hierarchical regression. The results showed that the usage of social media in insurance Co. led to its usage among its agents and clients. Moreover, the results indicated that the frequency of the interaction with clients will boost the relationship between the social media usage in the Iran insurance company and its agent. Another finding is that the usage of social media by agents will increase and improve the selling procedure of the agents and the performance of the insurance Co. Brand.

Keywords

Main Subjects

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Journal of Business Management
Volume 9, Issue 2
2017
Pages 271-294

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