Author Index

A

  • Azizi, Shahriar Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]

B

  • Bashokouh, Mohammad Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]

F

  • Fashami, Rahime Zaman Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]

G

  • Golabadi, Fatemeh A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]

H

  • Hendijani, Rosa The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]

K

  • Kalantary, Sahand The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
  • Khalilzadeh, Yousef Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Khodadad Hoseini, Seyed Hamid Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Khodapanah, Bahman Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Kord Naeij, Asadollah Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]

M

  • Moshabaki Esfahani, Asghar Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Mounesan, Nahid An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Mousavi, Seyed Najmedin Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]

N

  • Naserpour, Mehrdad Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Nasr Isfahani, Ali A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Niakan Lahiji, Nazila Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]

R

  • Rad, Fatemeh Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
  • Rahimi, Hossein Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Roushandel Arbatani, Taher An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]

S

  • Sadeqi, Zubair Ahmad Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Shami Zanjani, Mehdi A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]

V

  • Vafaei, Vajihe Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]

Y

  • Yarahmadi, Leila Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]

Z

  • Zarei, Ghasem Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]