Aims and Scope

Journal of Business Management (JBM)


Aim and Scope

Journal of Business Management (JBM) is a double blind peer reviewed journal with the aim of developing administration knowledge and also identifying the management problems in organizations and find solutions.The primary purpose of the JBM is to publish scholarly research articles with a strong emphasis on Business Management and Marketing. The journal welcomes conceptual and original research papers describing mature works on Managerial Approaches in Business.


Major topics

The Journal of Business Management welcomes researchers, scholars, resource persons and practitioners to come up with their ideas and new perspectives that can extend the existing body of knowledge of Business, Management, Marketing, Finance and Economic disciplines. The areas of interest include the following subjects, but are not limited to:


Strategic Management and Business Administration

     Strategic Management

  • Competitive Environment
  • Strategic Business Plans
  • Strategic Portfolio Planning
  • Performance Management Strategies
  • Strategic Management Techniques
  • New Strategic Approaches‏

     Business Administration

  • Application of Management Theories
  • Demand Forecasting and Market Planning
  • Business Opportunities and Entrepreneurship
  • Management of Exports/ Imports
  • Management of Exports/ Imports
  • Business (Economics and Finance)
  • Technology Management
  • Risk Management
  • Change Management
  • Conflict Management
  • Business Ethics and Social Responsibility
  • International Trade Law
  • Internal Trade Law

Marketing and Market Issues

     Strategic Management and Marketing Operations

  • Market Orientated Culture
  • Customer Orientation
  • Consumer Marketing
  • Industrial Marketing
  • International Marketing Policies
  • Marketing Information System Technology
  • Organizing, Implementing, Evaluating, and Controlling Marketing Activities
  • Marketing Process
  • Management of Marketing Staff
  • Budgeting Marketing Activities
  • Customer Commitment
  • Purchasing Decision Process
  • Pricing Products and Services
  • Manage Distribution Channels
  • Manage Supply Channels
  • Manage Selling Channels
  • Manage Marketing Promotions 
  • Managing Product Lines, Brands, and Packaging
  • Customer Relationship Management (CRM)
  • Brand Management 
  • Procurement Management
  • Organizational Shopping Management
  • Business Negotiation Management
  • Application of Data Mining for Business Intelligence (BI)
  • Application of Data Mining for Marketing Intelligence (MI)
  • Application of Data Mining for Customer Intelligence (CI)
  • Application of Analytical Techniques, Modeling and Simulation in Marketing Activities
  • Marketing Analysis Studies     

     New Marketing Topics

  • Entrepreneurial Marketing
  • Internal Marketing
  • Social Marketing
  • Green Marketing‏
  • Personalized Marketing
  • Guerrilla Marketing
  • Individual Marketing
  • Religious Marketing
  • Political Marketing
  • Marketing of Nonprofit Institutions
  • Marketing of Public Institutions
  • Public Service Marketing
  • Urban Marketing
  • Marketing for Places and Tourism
  • E-Business and Virtual Marketing
  • Email and Email Marketing
  • Viral Marketing
  • Network Marketing
  • Mobile-Based Marketing
  • Web2 Marketing
  • Futuristic Marketing
  • Cross-Marketing Marketing
  • Hidden Marketing
  • Marketing in The Game and Video Environment