Keyword Index

A

  • Advertising Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]

B

  • Bank Industry An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Brand Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]

C

  • City Branding Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Co-creation of value Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Co-destruction of value Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Conceptual model Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Consumer engagement Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
  • Consumption trends Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
  • Content analysis Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Content Marketing Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]

D

  • Digital leadership A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Digital leadership mindset A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Digital mindset A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Digital Public Relation An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Dried fruit industry Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]

F

  • Fuzzy mapping Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]

I

  • Innovative business Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Insurance Companies Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Interaction partners Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Internationalization Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Interpretive Structural Modeling (ISM) Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]

L

  • Lifestyle Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]

M

  • Maturity of information and communication technology Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Media Management An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]

Q

  • QR codes Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Q-tourism Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]

R

  • Rational thinking The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]

S

  • Sales promotion message The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
  • Social media An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Social media Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
  • Sustainable Lifestyle Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]

T

  • Theme Analysis Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]

V

  • Visual attention The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]