Advertising influenceDesigning Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
After sales services qualityRecognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
AutonomyFactors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
B
B2b relationshipsCommitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
Battery IndustryPromotion Mix Modeling by Fuzzy Approach
(A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Beysian NetworkMeasuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
BrandA Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
Brand PersonalityA Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
BSCA Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2010]
BundlingAnalyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2010]
Business strategyA Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2010]
C
Client SatisfactionA Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
Collective sales efficacyFactors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
CommitmentA Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran
(A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
CommitmentCommitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
CompetencyFactors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
Competitive assessment indexesAnalysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Competitive ClimateFactors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
CompetitivenessMeasuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
ConsumerImpact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
Consumer's BehaviorA Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
Customer SatisfactionRecognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
D
Designing MetricDesigning Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
E
Evaluating International MarketProviding a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
Explotary Factor AnalysisMeasuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
Export decision makingSurveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Export knowledgeSurveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Export MarketForeign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2010]
Export market informationSurveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
F
Foreign Market Selection ModelProviding a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
Fuzzy SystemMeasuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
G
Global communicationImpacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Global competenceImpacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Global GovernanceImpacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Golden ratioA Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
Green marketingImpact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
Grounded theoryRequirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2010]
H
HHIAnalysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Hierarchical cluster analysisA Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2010]
I
Individualized consideration behaviorThe relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Industrial MarketingIndustrial Marketing Audit
In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Industrial RelationshipA Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran
(A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
Informatics services corporationRecognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
Inspirational motivation behaviorThe relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Instrumental/conceptual use of informationSurveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Intellectual stimulation behaviorThe relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Interaction satisfaction.Commitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
International Commerce Liaison.Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2010]
International MarketingProviding a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
Irankhodro & Saipa GroupsSegmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
IRIBDesigning Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
K
Kerman Province TelecommunicationA Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
Key wordsDesign and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
L
LizrelSurvey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Location.Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
LoyaltyA Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran
(A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
LoyaltyAnalysing the Influence of service Quality on Customer Loyalty
(A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
M
MarketingMarketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
Marketing AuditIndustrial Marketing Audit
In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Marketing EnvironmentIndustrial Marketing Audit
In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Marketing MixIndustrial Marketing Audit
In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Marketing strategiesA Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2010]
Marketing SystemMarketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
Market segmentationMarket Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2010]
Media AdvertisingDesigning Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
Mix coherencyPromotion Mix Modeling by Fuzzy Approach
(A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Mix dynamicsPromotion Mix Modeling by Fuzzy Approach
(A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Multi-level theoryFactors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
O
Outcome satisfactionCommitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
P
Perceived valueSegmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
PersonalityA Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
PersonalizationSurvey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Policymakers' behavior.Impacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Power marketAnalysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Project managementStudying the Position of Project management in strategic Planning of General Contractors' Co's
(The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
Promotion mixPromotion Mix Modeling by Fuzzy Approach
(A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Relationship marketingSurvey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Relationship SatisfactionA Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran
(A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
Relationship SatisfactionSurvey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
RSIAnalysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
S
Salesperson behaviorThe relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Salesperson performanceThe relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
SatisfactionAnalysing the Influence of service Quality on Customer Loyalty
(A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
Segmentation StrategySegmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
Self Organizing MapsMarket Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2010]
Service qualityAnalysing the Influence of service Quality on Customer Loyalty
(A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
Servqual Conceptual ModelA Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
Smart selling behavior.The relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Spin-offRequirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2010]
Structural Equations ModelingProviding a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
T
Trade policymakingImpacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]