Adapting to family needsDeveloping a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Advertising effectivenessMeasuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Alliance StructureAnalysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Amenities and facilitiesDeveloping a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Area Of Interest (AOI)Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Art marketingApplying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
AttractionIdentifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Attraction of the interior environmentDeveloping a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Audience interactionThe Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
B
Banking IndustryModeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
Best-worst interval methodApplying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
Big dataIdentifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Big Data AnalysesIdentifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
BrandDeveloping a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
Brand evaluationModeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
Brand hatredDeveloping a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Brand relevanceThe Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Brand storyRasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Business IntelligenceAn Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Business modelDeveloping a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Business sustainabilityDeveloping a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
Buyers’ psychological ownershipInvestigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
Buying decisionIdentification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
C
CategorizationThe Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Characteristics of exporting companiesInvestigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Characteristics of export transactionsInvestigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
City brandRasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Collaboration-competitionDesigning a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
ComfortDeveloping a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Competitive AdvantageDeveloping a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Continuous organizational learningAn Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Corporate bankingModeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
Corporate brand identityModeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
Corporate governanceExtracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
Customer experienceDeveloping a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
Customer experience managementDeveloping a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Customer experience managementDeveloping a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
Customer journey mappingDeveloping a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Customer SatisfactionIdentifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
D
DairyThe Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Destination's mental imageEvaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Digital bankingExplaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Digital technology developmentsExplaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Doolab villageEthnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
Drinking YogurtThe Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Duration of fixationComparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
E
EffectivenessThe Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
EfficiencyExplaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Electronic salesCommercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
Emotional laborUsing Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
Employment of WomenAnalysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Entrepreneur and BusinessDeveloping a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
Entrepreneurial MarketingEthnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
Environmental turbulenceStudying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
Environmental uncertaintyInvestigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
EthnographyEthnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
Experience in trade claimsInvestigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
ExportExploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
ExportNetwork Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
Export BarriersIdentifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
Export DevelopmentIdentifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
Export performanceInvestigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Eye-movementComparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Eye trackerComparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Eye trackerMeasuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
F
FintechExplaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Food industryThe Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Formation patternExtracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
Future EstimationThe Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
G
Game mechanismIdentifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Grounded Data TheoryInvestigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
Grounded Data TheoryPresenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
H
Handmade carpet art-industryDesigning a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
HeadquartersThe Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Hekmat Iranian BankIdentifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Hoteling industryDeveloping a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
I
Individual BrandDeveloping a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
Individualist and collectivistIndividual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
Individual level cultural valuesIndividual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
Industrial ContextAnalysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Industrial goodsExploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
Information disclosureDeveloping a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Information exchangeInvestigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
InnovationCommercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
IntegrityAn Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
International joint venturesExtracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
International MarketingIdentifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
International riskNetwork Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
Internet of Things (IoT)Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Internet theater advertisingApplying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
InterveningIdentifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
InterventionsThe Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Iranian Parent EnretpriseThe Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
J
Job OpportunityAnalysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Joint advertisingMeasuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Joint venture performanceInvestigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
K
Knowledge ManagementAn Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
L
Labor LawAnalysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Leaving the BusinessAnalysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
LifestyleDeveloping and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
Loyalty clubIdentifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
M
Market DynamicsIdentification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
Marketing CapabilitiesAn Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Marketing EffectivenessThe Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Market OriginalityIdentification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
MediaRasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Mellat BankDeveloping a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
MessengersIdentifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Meta-synthesisDeveloping a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
Meta-synthesisIdentifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Meta SynthesisIdentification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
Mixed marketing deceptionDeveloping a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Mobile BankDeveloping a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Mult-dimensional approachConvergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
Multi-Criteria Decision MakingApplying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
Multiple Case StudiesAnalysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Multi-Variable Decision MakingIdentifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Mutual trustInvestigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
N
Need for uniquenessConsumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
Negative word of mouthDeveloping a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Network DevelopmentPresenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
New product categorizationThe Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Non-oil exportNetwork Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
O
Online storeThe Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
Organizational resilience capacityStudying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
Organization lifestyleDeveloping and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
P
Packaging IndustryThe Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Perceived organizational supportUsing Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
PersonalizationIdentifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Planned journeyDeveloping a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Polymer industryDeveloping and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
Pressure FactorsIdentifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Price discount thresholdIdentification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
Printed AdvertisingThe Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Product innovativenessStudying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
Proposition ValueIdentifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Push/Pool/Mooring (PPM)Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
R
RecallThe Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Regional DevelopmentPresenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
Relationship BenefitsThe Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Relationship capitalInvestigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
Relationship marketingThe Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Relationship OrientationThe Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
RolesThe Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Rough sets theoryEvaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Rural TourismEthnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
S
Sales PerformanceUsing Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
Sales PerformanceConvergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
ScenarioThe Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Scenario Wizard SoftwareThe Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Self-determinationThe Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
Self-reportingMeasuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Seller performanceConvergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
Sentiment analysisIdentifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Small and Medium EnterprisesPresenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
Small BusinessAnalysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Social benefitsThe Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Social mediaEvaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
SouvenirsIdentification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
StakeholdersDeveloping a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Starting a New BusinessAnalysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
StimuliDesigning a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
Strategic allianceExplaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Strategic AlliancesExtracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
Strategic AlliancesAnalysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Supply ChainDeveloping a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
Sustainable competitive advantageAn Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Symbolic Convergence TheoryRasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Systematic reviewConvergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
T
Technology AcceptanceThe Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
TeleshoppingThe Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
Teleshopping behaviorThe Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
Text miningIdentifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Thematic analysisDeveloping a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Thematic analysisIdentifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
Topic ExtractionIdentifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
TourismIdentification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
Tourism information qualityEvaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Trade risk managementInvestigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
TV personalityThe Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
V
Value creationThe Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Value destructionThe Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Visual elementsThe Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]