Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach

Document Type : Research Paper

Authors

1 Assistant Professor, Ministry of Sciences, Research and Technology, Tehran, Iran

2 Assistant Professor in Human Resources Management, University of Ilam, Ilam, Iran

3 Ph.D. Student of Business Policy Making, University of Tehran, Iran

Abstract

The purpose of this paper is to investigate the challenges
and problems of nonprofit institutes and universities. The research
method is a survey in which non-profit institutes’ strategy was
determined based on SWOT analysis. The research population
included all faculty members and administrators of non-profit
institutes, 108 of which were selected based on clustering and simple
random sampling method. To collect the data, two researchers-made
questionnaires were used. The content validity was confirmed via
experts’ point of view and its reliability was confirmed using
Cranach’s alpha test (α=0.86). The data analyzed in two levels:
descriptive statistics such as determining the factors and indexes, and
frequency; and inferential statistics such as nonparametric Binomial
test and SWOT used in order to access the internal and external
factors. The results show that opportunity is more than threat, and
strength is more than weakness, so non-profit institutes and
universities on SWOT axis are located in aggressive strategy.

Keywords

Main Subjects

Journal of Business Management
Volume 5, Issue 3 - Serial Number 3
October 2013
Pages 19-38

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