Typology of Export Behavior of Exporting Firms in Iran Electrical Industry

Document Type : Research Paper

Authors

1 Assistant Prof. of Business Management, University of Tehran, Tehran, Iran

2 Prof. of Business Management, University of Tehran, Tehran, Iran

3 Assistant Professor, Department of Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran

4 Ph.D. Candidate in Marketing Management, Kish International Campus, University of Tehran, Kish, Iran

Abstract

Resonance of globalization of the world economy in recent decades has increased importance of Export operations for firms. This trend has been developed the importance of awareness of export behavior. So, purpose of research is recognition, exploration and categorization of Dimensions of export behavior and Then, proposing a typology for export behavior. Previous researches in export behavior are very limited and most of them are one-sided, quantitative and simplistic. This research has been investigated export behavior based on RBV, Network view, international entrepreneurship and global mindset. We have used cross case study method (stake method) and depth interview were conducted with export managers of exporting firms in Iran electrical industry. Based on the results, dimensions of export behavior could be classified at eight categories: Global mindset, Capability of market recognition, Capability of brand imagine, capability of networked value chain, capability of international learning, capability of entrepreneurial managers and exporting approach. Furthermore, based on these dimensions, three patterns of cautious learners, strategist and experimental networker have been recognized among four firms.

Keywords

Main Subjects

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Journal of Business Management
Volume 10, Issue 1
2018
Pages 1-30

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