Letter from the Editor - in - Chief:The Contribution of Business and Marketing Researches

Pages 1-4

10.22059/jibm.2018.65798

• Editor-in-Chief Lecture
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Table of Content

Pages 1-4

10.22059/jibm.2018.66807

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• PDF 326.17 K

Typology of Export Behavior of Exporting Firms in Iran Electrical Industry

Pages 1-30

10.22059/jibm.2018.222879.2398

Mohamad Rahim Esfidani; Tahmoures Hasangholipour Yasouri; Mohammad saleh Torkestani; Amirreza Rohani

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• PDF 389.85 K

Developing a Social Marketing for Insurance Companies

Pages 31-48

10.22059/jibm.2018.228575.2510

Reza Esmaeilpour; Meisam Ghasem Nezhad

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• PDF 461.11 K

Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET)

Pages 49-72

10.22059/jibm.2017.215675.2242

Kobra Bakhshizadeh Borj; Ali Haji Jafar; Hamed Nasiri

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• PDF 636.59 K

Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market)

Pages 73-96

10.22059/jibm.2017.222665.2392

Mohammad Reza Hamidizadeh; Behtash Jamalieh Bastami

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• PDF 1.28 M

Effective Factors on Social Shopping Intention in Social Commerce

Pages 97-120

10.22059/jibm.2018.228507.2508

Mehdi Dashti; Ali Sanayei

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• PDF 448.97 K

Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities

Pages 121-144

10.22059/jibm.2018.218674.2322

Zohreh Dehdashti; Pedram Behyar

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• PDF 405.15 K

Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses

Pages 145-164

10.22059/jibm.2018.248344.2878

Yaser Seif; Mohamdreza Mohamadzamani; Yaser Shojae; Reza Moghadam

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• PDF 367.07 K

The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran)

Pages 165-186

10.22059/jibm.2017.230348.2542

Rahim Mohtaram; Mehrdad Movasagh

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An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products

Pages 187-206

10.22059/jibm.2017.226666.2472

Abolghasem Mira; Amir khanlari; Yashar Dindar

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• PDF 344.67 K

Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)

Pages 207-228

10.22059/jibm.2017.232326.2586

Mahdi Nadaf; Abdolhadi Darzian Azizi; Sahar Tirandaz

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• PDF 473.17 K

Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing

Pages 229-252

10.22059/jibm.2017.208145.2108

Mohsen Nazari; Ali Heidary; Manijeh Haghighinasab; Mehdi Samizadeh

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• PDF 387.63 K