Letter from the Editor- in- Chief: Researcher Brand

Pages 1-2

10.22059/jibm.2018.67135

• Editor-in-Chief Lecture
• PDF 75.94 K

An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

• View Article
• PDF 469.67 K

Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram

Pages 529-546

10.22059/jibm.2018.248653.2885

Saeed Arablooye Moghaddam; Mohammad Rahim Esfidani; Hashem Aghazade; Tayebeh Zandipour

• View Article
• PDF 453.34 K

Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques

Pages 547-566

10.22059/jibm.2018.249042.2895

Meisam Shirkhodaei; Hamidreza Fallah Lajimi; maryam fazlollahtabar ledari

• View Article
• PDF 466.52 K

Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method

Pages 567-582

10.22059/jibm.2018.248932.2892

Azim Zarei; Mohammad Asadi

• View Article
• PDF 319.56 K

Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies

Pages 583-602

10.22059/jibm.2018.253543.2972

Alireza Amini; Hamid reza Fatahi

• View Article
• PDF 361.52 K

Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran

Pages 603-622

10.22059/jibm.2017.235555.2642

Saeed Habibi; Abolghasem Mira

• View Article
• PDF 356.37 K

Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study

Pages 623-642

10.22059/jibm.2018.240903.2737

Saeed Rouhani; Hamed Ghazanfari; Babak Sohrabi

• View Article
• PDF 747.13 K

From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)

Pages 643-658

10.22059/jibm.2018.246532.2839

Abbasli Rastgar; Mehri Shahriari

• View Article
• PDF 298.17 K

Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Pages 659-672

10.22059/jibm.2018.234046.2651

Farzaneh Haji Hasani; Ali Sadeghpour; Seyyed Moslem Alavi

• View Article
• PDF 362.3 K

Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy

Pages 673-694

10.22059/jibm.2014.51039

Ali Divandari; Mohsen Nazari; Seyed Reza Seyed Javadin; Abbasali Haji Karimi; Hamzeh Rayej

• View Article
• PDF 401.17 K

Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods

Pages 695-712

10.22059/jibm.2017.238125.2684

Mahdi Nsarallahi; Mohammad Reza Fathi; Alireza Faghih

• View Article
• PDF 441.89 K