A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Document Type : Research Paper

Authors

1 Assistant Prof. University of Tehran, Iran

2 2. M.Sc. University of Gilan, Rasht, Iran

3 M.Sc. University of AlamehTabatabaei, Tehran, Iran

Abstract

Abstract: Classical Kano model with respect to Deterministic approach in questionnaire and evaluation table, unable to get partial tendencies of customers. For this reason in this paper in addition to Expression of the shortcomings of traditional Kano questionnaire and introduce its Fuzzy approach, Traditional Kano evaluation table will also be discussed and its Fuzzy approach is designed so that the results derived from the analysis of Fuzzy questionnaires be more adopted with The definition of quality Attributes of Kano model. The proposed approach was evaluated at Pars Khazar Company on Long base Fan in order to classification of the Fan attribute. The results were compared with the traditional model of Kano and the Lee model (2009).The results showed some of the features classified “indifferent” with traditional models and Lee model, but with proposed model classified differently. Finally, with Fuzzy percentages calculated, quality attributes were rated.

Keywords

References

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Journal of Business Management
Volume 4, Issue 3 - Serial Number 13
October 2012
Pages 83-102

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