The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran)

Document Type : Research Paper

Authors

1 Assistant Prof., Management, Shahid Beheshti University, Tehran, Iran

2 PhD in Marketing Management, University of Tehran, Tehran, Iran

3 MSc. Student of Business Management, Higher Education Institution of Nonprofit Ershad Damavand, Tehran, Iran

Abstract

The companies need to identify the factors affecting their export performance to survive and succeed in export activities. Identifying the interior items, as they are controlled by the companies, are very important for export promotion. To evaluate the impact of these factors on the export performance of companies, an applied and descriptive research (correlation - regression analysis) has been done for exporting pistachio companies in Tehran. According to the conceptual model, which is presented by combining the models in this case, questionnaires were used to collect field data from 135 companies engaged in exporting pistachio in Tehran. Regarding the limited and determined society size, formula for finite population sampling is used to calculate the sample size. The sample size in this study is 135 exporting pistachio companies in Tehran. The analysis of data shows that interior factors such as property management and access to resources have a significant positive impact on export performance. All but two of the eleven sub-hypotheses have been confirmed. Based on these results, recommendations are provided for improving  export performance of exporting pistachio companies in Tehran.

Keywords

Main Subjects

References

Anvari Rostami, A., Kordnaeij, A. & Dehyadegari, S. (2004). Survey the dimension of competitive advantage for firms exporting decorative stones and their impact on the export performance of the company,Thesis, Tarbiat Modarres University. Tehran. (In Persian)
 
Balabanis, G. & Katsikea, E. (2003). Being an entrepreneurial exporter: does it pat? International Business Review, 12: 233-252.
 
Cavusgil, T. & Naor, J. (1987). Firm and management characteristics as discriminators of export marketing activity. Journal of Business Research, 15: 221-225.
 
Eusebio, R., Llonch Andreu, J. & Lopez Belbeze, M. P. (2007). Internal key factors in export performance. Journal of Fashion Marketing and Management,11(1): 9-23.
 
Haghighi, M., Firoozian, M. & Najafi Majd, S. (2008). Identifying the determinants of export performance in food industries. Journal of Business Management, 1. (In Persian)
 
Ibeh, K. (2003.( On the internal drivers of export performance among Nigerian firms: Empirical findings and implications, Management Decision, 41/3:
 217-225.
 
Jahangiri, A. & Kalantari Saghafi, R. (2008). Survey and measuring the features of managers entrepreneurship, Case study: Communications company. Entrepreneurship Development, 1(1): 87-110. (In Persian)
 
Karampoor, A., Sharifi, K. & Safabakhsh, Sh. (2012). Offering a model to evaluate the impact of resource-based approach on export performance, according to cost leadership strategy at Non-metallic minerals industry. The Journal of Business Management, 12. (In Persian)
 
Daft, R. L. (2006). Organization Theory and design. Translated by: Parsayan, A. & A’arabi, M., Cultural Research Bureau. Tehran. (In Persian)
 
Maurel, C. (2009). Determinants of export performance in French wine SME, International Journal of Wine Business Research, 21(2): 118-142.
 
Mavrogiannis, M., et al. (2008). Assessing export performance in the Greek food and beverage industry. British Food Journal, 110(7): 638-654.
 
Momeni, M. (2008). Statistical Analysis with Spss, New Book. Tehran. (In Persian)
 
Nategh, M. & Niakan, N. (2009). Commercial surveys, ????, 37. (In Persian)
 
O'Cass, A. & Julian, C. (2003). Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters. European Journal of Marketing, 37(3/4): 366-384.
 
Rezaian, A. (2008). Fundamentals of Organization and Management, Samt. Tehran. (In Persian)
 
Rezaian, A. (2005). Organizational Behavior Management, Samt. Tehran. (In Persian)
Roosta, A.,Venouss, D. & Ebrahimi, A. (2006). Marketing Management. Samt.Tehran. (In Persian)
 
Sadeghi, D. & Esteki, M. (2010). Comparing the state airlines and the private ones on their entrepreneurial characteristics of managers. Procedia Social and Behavioral Sciences, 5: 2006-2011.
 
Sarmad, Z., Bazargan, A. & Hejazi, A. (2006). Research methods in behavioral Science, Agah. Tehran. (In Persian)
 
Tat Keh, H., et al. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing, 22: 592-611.
 
Theingi & Purchase, S. (2011). How exporters’ and intermediaries’ resources influence export performance. Australasian Marketing Journal, 19: 100-107.
 
Ürü, F. O., et al. (2011). How much entrepreneurial characteristics matter in strategic decision-making? Procedia Social and Behavioral Sciences, 24: 538-562.
Journal of Business Management
Volume 6, Issue 4 - Serial Number 4
January 2015
Pages 791-807

Files

Share

How to cite

Statistics