An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products

Document Type : Research Paper


1 Assistant Prof. in Business Management, Faculty of Management, University of Tehran, Tehran, Iran

2 Assistant Prof. in MBA, Faculty of Management, University of Tehran, Tehran, Iran

3 Msc. In Business Management, Faculty of Management, University of Tehran, Tehran, Iran


Iran’s revolution in 1979 has shown its Islamic framework from the beginning and always has been endeavoring to keep alive this matter in public minds. Among this, the United States limitless support from Israel became the symbol of US animosity against Iranians Muslim. This research aimed to measure the religious effect on intention to buy American goods through animosity and ethnocentrism variables perspective. Statistical society includes Tehran citizen’s in region 5 and above 18 years old. A sample with 384 people with random sampling and data through library research were collected. For Hypothesis test, Structural Equation modeling specially Path analysis technique with SPSS 17 and Smart PLS soft wares was used. Results had shown that religious have a direct effect on animosity and ethnocentrism and it have indirect effect on intention to buy American goods in Iranian consumers.


Main Subjects

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