Objective:

One of the most important factors for the survival and progress of companies in today's dynamic environment is their competitiveness. The basic feature of this environment is change and uncertainty; Therefore, the performance of companies in such an environment should be such that while maintaining their position in the market, they gain the maximum benefit from changes and progress. On the other hand, competitiveness in the steel industry is very vital and has a profound effect on the performance of companies and the industry in general. This industry is one of the largest and most important industries in the world and plays a very important role in many economic sectors and can be recognized as one of the main and powerful players by improving its competitiveness significantly in the world markets. The main goal of this research is to develop a favorable model for competitiveness in the steel industry with the technology transfer approach.

Methods:

This research is exploratory in terms of its purpose, and practical in terms of its type of use, based on a mixed exploratory research strategy. The statistical population of the research in the qualitative part included senior managers and in the quantitative part included managers and experts working in companies active in the steel industry. The data collection tool in the qualitative part of the research included indepth interviews, the data obtained from which were coded and analyzed in several stages, and the resulting model was extracted from the qualitative part. Then, based on the obtained model, the questionnaire questions were formulated for each of the components of the model and distributed among the employees working in the steel industry, collected, examined and analyzed, and based on that, the final model of the research was identified.

Results:

Among the influencing factors; internal factors had the greatest impact on competitiveness, among the background factors, political and legal factors had the greatest impact. Also, the joint investment and cooperation strategy was recognized as the most effective strategy to improve competitiveness, which can have important economic, social and organizational consequences for companies active in the steel sector. Therefore, it is suggested that these companies increase the choice and purchasing power of domestic and foreign customers by diversifying the products and products of the same family and providing complementary products that can be used with a wide range of products in this industry. This is despite the fact that the petrochemical industry is not in a good condition and the volume and lines of products in this industry are limited despite the high potential.

Conclusion:

The support of the official, government and legislative institutions to the activists and investors in the steel sector, in such a way that by providing suitable facilities and subsidies, the active and potential investors in this industry will be encouraged to develop their production activities in this field, as well. They should reduce cumbersome and discouraging laws in the field of investment and export.