Abdollahi, Ali Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
Abolhasani Targhi, Fateme The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Adabi Firoozjaei, Ali Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Aghazade, Hashem Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
Ahadi, Pari Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
Akhavan Kharazian, Maryam Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
Alaie, Hossin Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Alavimatin, Yagoob Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
Alipour, Sima Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
Amin, Fereshteh Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
Amini, Alireza Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
Amiri, Saba Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
Amirshahi, Mirahmad Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
Amiry, Mojtaba Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Ansari, Azarnoosh Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
Asgharinajib, Maryam Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
Azizi, Iman Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
B
Bahagir, Asadollah User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Bahrainizad, Manijeh Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
Barani, Samad The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Bodaghi Khajeh Noubar, Hossein Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
D
Davari, Ali Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
Divandari, Ali New horizons of questioning for researchers [Volume 14, Issue 1, 2022, Pages 1-3]
Divandari, Ali Editor's note: The researcher's encounter with methodology and theory [Volume 14, Issue 2, 2022, Pages 197-198]
Divandari, Ali Interpretive research and help to understand the complexities of management. Business Management [Volume 14, Issue 3, 2022, Pages 377-378]
E
Ebrahimi, Abolghasem Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
Esfidani, Mohamadrahim Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
Esmailpour, Hassan Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Esmailpour, Majid Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
Eyvazi Heshmat, Ali Asghar Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
F
Fallah Lajimi, Hamidreza Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Farhangi, Ali Akbar Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
Faridchehr, Elham Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
Fartash, Kiarash Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
Fayyazi, Marjan Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
G
Gharib Navaz, Nader Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
H
Habibi Ashtiani, Alireza Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
Haghighikhah, Maryam A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Haghighinasab, Manijeh Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
Hamdi, Karim Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Hasangholipor yasory, Tahmores Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Hataminasab, Seyyed Hassan The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Heidary Dahooie, Jalil A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Heshmati, Afshin Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Hosseini, Mirza Hassan Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Hosseini, Seyed Mahmoud Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
Hosseinpour, Mehdi Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
K
Karami, Jahangir Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Karimizand, Mehdi Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
Keimasi, Masoud A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Khajeheian, Datis A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Khani, Sajad Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
Khanjanzadeh Kakeroodi, Navid Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
L
Labafi, Somayeh User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Lotfi, Ali Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
M
Mahmoudi Maymand, Mohammad Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Maleki MinBashRazgah, Morteza Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
Mazarei, Sajad Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
Mehrjoo, Elham Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
Mirabi, Vahidreza Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
Moghaddam, Alireza Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Mohamadifar, Yousef Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Mohammadian, Ayoub A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Muosavi, Seyed Najmoldin Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
N
Naami, Abdullah Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Nabavizadeh, Foroogh Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
Nabizade, Narges A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Naserpour, Mehrdad Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
Nazari, Mohsen Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
Nejat, Soheil Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Norouzi, Hossein The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Nosrat Panah, Rasoul The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
P
Parhizgar, Mohammad Mahdi Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Parnian, Parham Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2023, Pages 675-694]
R
Ramezani, Mojtaba Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
Rastegari, Reza Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
Rezaiean, Ali Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Roshandel Arbatani, Taher User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Roshani, Gholamhossein Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
S
Sanavifard, Rasoul Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
Sanayei, Ali Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
Sepahvand, Reza Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Seyyedamiri, Nader Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
Seyyednejad, Diman Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
Shah Hosseini, Mohammad Ali A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Shami Zanjani, Mehdi A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Shariatnejad, Ali Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
Sharifi, Mandana Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
Shirkhodaie, Meysam Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
T
Taghavi, Seyed Mehran Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
Tellohosseini, Farrokh Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
V
Vares, Seyed Hamed A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Vishlaghi, Mahdieh Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Y
Yousefian Arani, Vahid Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
Z
Zaman Fashami, Rahime Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
Zamani, Hosein Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
