Afsharpour, Mahsa Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
Aghazadeh, Hashem Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
Alefpour Tarakameh, Maryam Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs) [Volume 18, Issue 2, 2026, Pages 504-544]
Ansari, Manouchehr Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs) [Volume 18, Issue 2, 2026, Pages 504-544]
Arabiun, Abolghasem The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
Asadzadeh Moghaddam, Bahram Developing and Validating a Strategic International Brand Management Model for Iran’s Cosmetics and Personal Care Industry [Volume 18, Issue 2, 2026, Pages 637-676]
Asgarnezhad Nouri, Bagher Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach [Volume 18, Issue 2, 2026, Pages 785-828]
Ashrafi, Fatemeh A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
Atashi, Gholamhosein The Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises [Volume 18, Issue 2, 2026, Pages 577-616]
Azizi, Shahriar Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
B
Bashekouh Ajirloo, Mohammad Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
Bashokouh, Mohammad Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
D
Dehghani Ghahnavieh, Adeleh Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
Dehyadegari, Saeid Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
Divandari, Ali Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
Doustar, Mohammad Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
F
Fani, Majid Developing and Validating a Strategic International Brand Management Model for Iran’s Cosmetics and Personal Care Industry [Volume 18, Issue 2, 2026, Pages 637-676]
Farhangi, Aliakbar Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
Fashami, Rahime Zaman Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
Fattahi, Majid Developing and Validating a Strategic International Brand Management Model for Iran’s Cosmetics and Personal Care Industry [Volume 18, Issue 2, 2026, Pages 637-676]
Fazlinejad, Pedram Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
G
Golabadi, Fatemeh A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
H
Hamdollahi, Leila The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
Harandi, Ataollah Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
Heidari, Ali Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
Hendijani, Rosa The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
I
Imankhan, Nloofar Developing and Validating a Strategic International Brand Management Model for Iran’s Cosmetics and Personal Care Industry [Volume 18, Issue 2, 2026, Pages 637-676]
Jamshidi, Darioush Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
Jelodarian Bidgoli, saeed Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
K
Kalantary, Sahand The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
Khajeheian, Datis Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
Khalilzadeh, Yousef Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
Khani Pordanjani, Sajjad The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
Khasmafkan-Nezam, Mohammad Hossein The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
Khodadad Hoseini, Seyed Hamid Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
Khodapanah, Bahman Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
Khoddami, Soheila Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
Kord Naeij, Asadollah Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
M
Malekakhlagh, Esmaeil Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
Moghadasi, Afshin The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
Moghaddamzadeh, Hadi Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
Mohammadian, Ayoub Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
Mola Ghalghchi, Maryam Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach [Volume 18, Issue 2, 2026, Pages 785-828]
Moshabaki Esfahani, Asghar Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
Mounesan, Nahid An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
Mousavi, Seyed Najmedin Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
Movaghar, Morteza A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
N
Naserpour, Mehrdad Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
Nasr Isfahani, Ali A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
Nazari, Mohsen Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
Niakan Lahiji, Nazila Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
Norouzi, Hosein Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
Nosratpanah, Rasoul The Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises [Volume 18, Issue 2, 2026, Pages 577-616]
P
Poursaeed, MohammadMahdi Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
R
Rad, Fatemeh Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
Rahimi, Hossein Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
Razmi, Roya Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
Rokhideh, Mohammadreza Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
Roodsaz, Habib Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
Roushandel Arbatani, Taher An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
S
Sadeqi, Zubair Ahmad Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
Seifollahi, Naser Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
Seyf, Mohammad Ali Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
Shahhoseini, Mohammad Ali The Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises [Volume 18, Issue 2, 2026, Pages 577-616]
Shami Zanjani, Mehdi A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
Shirkhodaei, Meisam A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
T
Taghipour, Abdulmajid Developing a Model of Managers’ Perceptions of Strategy Implementation [Volume 18, Issue 2, 2026, Pages 759-784]
V
Vaezi, Reza Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
Vafaei, Vajihe Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
Y
Yakideh, Keikhosro Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
Yarahmadi, Leila Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
Yasini, Mahla Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
Z
Zarei, Ghasem Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
Zarei, Ghasem Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
Zarepour Nasirabadi, Ebrahim Developing a Model of Managers’ Perceptions of Strategy Implementation [Volume 18, Issue 2, 2026, Pages 759-784]
Zia-addini Dasht-khaki, Alireza Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
