Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship

Document Type : Research Paper

Authors

1 Associate Prof., Department of Media Management and Business Communication, Faculty of Business Management, College of Management, University of Tehran, Tehran, Iran.

2 PhD., Department of Human Resource Management, Aras International Campus, University of Tehran, Tabriz, Iran.

10.22059/jibm.2026.412167.5198

Abstract

Objective
Increase in researches in media entrepreneurship area shifts this area of study from a nascent to a growing phase. Literature shows that strategic factors are from the determining factors in success of media entrepreneurs. However, there are few researches that are conducted in this the area of strategic media entrepreneurship. Among the theories that are used in strategic management researches, resource based view is one of the most popular and effective approaches that are used. For this reason, this research has used resource based view as the theoretical lens for study of media strategic entrepreneurship and aims to contribute by identifying the determining factors of the success of media entrepreneurs by use of this theory.
 
Methodology
Considering the nature of this research and its aim that is identification of factors, nor relationships among them and neither prioritizing and weighing of them, qualitative approach has been chosen and among the research methods, thematic analysis used as the method. The means of data collection is semi-structured interviews. Population of research is Iranian media entrepreneurs and the sample is media entrepreneurs that are collected by sampling method of snowball.
 
Findings
by coding of interviews and use of thematic analysis method as well as literature review, the following factors are identified as the main resources for success of media enterprises: Entrepreneurial mindset, entrepreneurial culture, entrepreneurial leadership, strategic management of resources and creativity and innovation.
 
Conclusion
Strategic management has been a neglected but very capable in research in media entrepreneurship. Identification of related factors as a competitive advantage for success of media enterprises using resource based view and then prioritizing them by quantitative methods can result scientific contributions in the academic knowledge from strategic media entrepreneurship as well as more practical application of this understanding by media entrepreneurs.

Keywords

Main Subjects

References

 
Achtenhagen, L. (2008). Understanding Entrepreneurship in Traditional Media. Journal of Media Business Studies, 5(1), 123-142.
Alvarez, S. A. & Barney, J. B. (2002). Resource-based theory and the entrepreneurial firm. In M. A. Hitt, R. D. Ireland, S. M.Camp & D. L. Sexton (Eds.), Strategic entrepreneurship: Creating a new mindset: 89–105. Oxford: Blackwell Publishers.
Amit, R., Lucier, C., Hitt, M. A. & Nixon, R. D. (2002). Strategies for creating value in the entrepreneurial millennium. In M. A. Hitt, R. Amit, C. Lusier & R. D. Nixon (Eds.), Creating value: Winners in the new business environment: 1–12. Oxford: Blackwell Publishers.
Aris, A. & Bughin, J. (2012). Managing media companies: Harnessing creative value. John Wiley & Sons.
Barney, J. B. (2001). Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of Management Review, 26: 41–56.
Barney, J. B. & Arikan, A. M. (2001). The resource-based view: Origins and implications. In M. A. Hitt, R. F. Freeman,&J. S. Harrison (Eds.), Handbook of strategic management: 124–188. Oxford: Blackwell Publishers.
Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77-101.
Brush, C. G., Greene, P. G. & Hart, M. M. (2001). From initial idea to unique advantage: The entrepreneurial challenge of constructing a resource base. Academy of Management Executive, 15(1), 64–78.
Covin, J. G. & Slevin, D. P. (2002). The entrepreneurial imperatives of strategic leadership. In M. A. Hitt, R. D. Ireland, S. M. Camp & D. L. Sexton (Eds.), Strategic entrepreneurship: Creating a new mindset: 309–327. Oxford: Blackwell Publishers.
Dess, G. G. & Lumpkin, G. T. (2001). Emerging issues in strategy process research. In M. A. Hitt, R. E. Freeman & J. S. Harrison (Eds.), Handbook of strategic management, 3–34. Oxford: Blackwell Publishers.
Dess, G. G. & Picken, J. C. (1999). Beyond productivity: How leading companies achieve superior performance by leveraging their human capital. New York: AMACOM.
Gove, S., Sirmon, D. G. & Hitt, M. A. (2003). Relative resource advantages: The effect of resources and resource management on organizational performance. Paper presented at the annual Strategic Management Society Conference, Baltimore.
Hitt, M. A., Bierman, L., Shimizu, K. & Kochhar, R. (2001). Direct and moderating effects of human capital on strategy and performance in professional service firms: Aresource-based perspective. Academy of Management Journal, 44, 13–28.
Ireland, R., Duane, Hitt, M. A. & Sirmon, D. G. (2003), A Model of Strategic Entrepreneurship: The Construct and its Dimensions. Journal of Management, 29(6), 963–989.
Khajehian, D. (2011). Providing a framework for commercializing digital innovations for media entrepreneurs. PhD thesis, Department of Media Management, Faculty of Management, University of Tehran. (in Persian)
Khajeheian, D. (2013). New venture creation in social media platform; Towards a framework for media entrepreneurship. In Handbook of social media management (pp. 125-142). Springer, Berlin, Heidelberg.
Khajeheian, D. (2017). Media entrepreneurship: A consensual definition. AD-minister, (30), 91-113.
Khajeheian, D. & Tadayoni, R. (2016). User innovation in public service broadcasts: creating public value by media entrepreneurship. International Journal of Technology Transfer and Commercialisation, 14(2), 117-131.
Khajeheian, D., Kreuger, N. (2026). Distribution as kingdom: how platforms work and deliver value, Platform business models and strategies: Co-creation of business value in sharing economy, Springer.
Labafi, S., Khajeheian, D. & Williams, I. (2018). Impact of Media Richness on Reduction of Knowledge-Hiding Behavior in Enterprises. In Evaluating Media Richness in Organizational Learning (pp. 135-148). IGI global.
McGrath, R. M. & MacMillan, I. C. (2000). The entrepreneurial mindset. Boston: Harvard Business School Press.
Miller, K. D. (2002). Knowledge inventories and managerial myopia. Strategic Management Journal, 23, 689–706.
Noam, E. (2019). Managing Media and Digital Organizations, Palgrave.
Priem, R. L. & Butler, J. E. (2001). Is the resource-based “view” a useful perspective for strategic management research? Academy of Management Review, 26, 22–40.
Arbatani, T. R., Norouzi, E., Omidi, A., & Valero-Pastor, J. M. (2021). Competitive strategies of mobile applications in online taxi services: The cases of Snapp and Tap30 in Iran. International Journal of Emerging Markets, 16(1), 113-130.
Salamzadeh, A. & Roshandel Arbatani, T. (2020). Developing a Framework for Understanding How Media Entrepreneurs Act: An Actor-Network Perspective. In Contemporary Applications of Actor Network Theory (pp. 77-98). Palgrave Macmillan, Singapore
Shane, S. & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25, 217–236.
Sirmon, D. G. & Hitt, M. A. (2003). Managing resources: Linking unique resources, management and wealth creation in family firms. Entrepreneurship Theory and Practice, 27(4), 339–358.
Teece, D. J., Pisano, G. & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18, 509–533.
Zahra, S. A. & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27, 185–203
Journal of Business Management
Volume 18, Issue 1
2026
Pages 248-264

Files

Share

How to cite

Statistics