Journal of Business Management

Volume & Issue: Volume 18, Issue 1, 2026

Number of Articles: 14

Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry)

Pages 1-23

10.22059/jibm.2025.397808.5002

Zubair Ahmad Sadeqi, Asadollah Kord Naeij, Seyed Hamid Khodadad Hoseini, Asghar Moshabaki Esfahani

The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study

Pages 24-49

10.22059/jibm.2024.361549.4607

Rosa Hendijani, Sahand Kalantary

Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study

Pages 50-84

10.22059/jibm.2025.390311.4921

Shahriar Azizi, Fatemeh Rad

Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran

Pages 85-109

10.22059/jibm.2024.381044.4830

Vajihe Vafaei, Bahman Khodapanah, Yousef Khalilzadeh

Development of QR Code Model for City Branding in the Tourism Industry

Pages 110-136

10.22059/jibm.2024.383084.4849

Mehrdad Naserpour, Mohammad Bashokouh, Ghasem Zarei, Hossein Rahimi

Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners

Pages 137-169

10.22059/jibm.2024.379586.4823

Seyed Najmedin Mousavi, Leila Yarahmadi

Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media

Pages 170-199

10.22059/jibm.2024.378957.4813

Nazila Niakan Lahiji, Rahime Zaman Fashami

A Model for Digital Leadership Mindset

Pages 200-224

10.22059/jibm.2024.384498.4868

Fatemeh Golabadi, Ali Nasr Isfahani, Mehdi Shami Zanjani

An Effective Public Relations Model for the Banking System in Social Media

Pages 225-247

10.22059/jibm.2025.362364.4621

Nahid Mounesan, Taher Roushandel Arbatani, hadi moghaddam zadeh

Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship

Pages 248-264

10.22059/jibm.2026.412167.5198

Datis Khajeheian, Hadi Moghaddamzadeh

Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach

Pages 265-292

10.22059/jibm.2024.369316.4719

Roya Razmi, Aliakbar Farhangi, Darioush Jamshidi

A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing)

Pages 293-325

10.22059/jibm.2024.375391.4777

Fatemeh Ashrafi, Morteza Movaghar, Meisam Shirkhodaei

Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company)

Pages 326-350

10.22059/jibm.2024.381076.4831

MohammadMahdi Poursaeed, Alireza Zia-addini Dasht-khaki, Saeid Dehyadegari

The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation

Pages 351-381

10.22059/jibm.2025.404186.5089

Mohammad Hossein Khasmafkan-Nezam, Sajjad Khani Pordanjani

Journal Archive

Volume 18 (2026)

Issue 2

2026

Issue 1

2026

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)