Letter from the Editor - in – Chief: Original Research

Pages 717-718

10.22059/jibm.2019.74099

• Editor-in-Chief Lecture
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Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing

Pages 719-741

10.22059/jibm.2019.275789.3430

Ayoub Mohammadian; Fateme Mirbagheri; Amir Khanlari

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Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry.

Pages 742-761

10.22059/jibm.2019.266973.3265

Mohammad Haghighi; Hashem Aghazadeh; Seyed Hamid Khodadad Hosseini; Moein Gharibi

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• PDF 686.06 K

Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour

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• PDF 536.32 K

Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory.

Pages 782-803

10.22059/jibm.2019.271838.3367

Vahid Khashei Varnamkhasti; Elham Sadat Sabour Abvani

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• PDF 334.42 K

Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework

Pages 804-824

10.22059/jibm.2019.281017.3496

Mahdi Dehghani Soltani; Abbas Shoul; Sara Ramezani

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• PDF 482.8 K

Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension

Pages 825-849

10.22059/jibm.2019.269852.3322

Mojtaba Khalifeh; Abbas Abbasi; Moein Kazemi; Mehdi Samizadeh

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• PDF 507.3 K

Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk.

Pages 850-868

10.22059/jibm.2018.268080.3294

zeinab karimi; Reza Esmaeilpour; Ramezanali Mobasher Amini

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• PDF 462.86 K

Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge

Pages 869-894

10.22059/jibm.2019.270883.3346

Mohammad Yousefi; Mostafa Ghazizadeh

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• PDF 545.84 K

Developing a Business Model for Social Commerce in Tourism Industry in Iran.

Pages 895-918

10.22059/jibm.2019.270519.3335

Arefeh Bordbar; Neda Abdolvand; Nasim Ghanbartehrani; Saeedeh Rajaee Harandi

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• PDF 573.65 K

Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance

Pages 919-943

10.22059/jibm.2019.267678.3277

Seyedeh Sadaf Veshkaei Nejad; Mostafa Ebrahimpour; Mohammad Doustar

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• PDF 583.9 K

Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance .

Pages 944-964

10.22059/jibm.2018.266850.3259

Omid Mohebimanesh; Reza Hosnavi; Gholamreza Tavakoli; Abolfazl Bagheri

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• PDF 508.59 K

Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption

Pages 965-991

10.22059/jibm.2019.266528.3260

Mohammad Sadegh Ghorbanian Gazafroudi; Bahram Kheiri; Hasan Esmailpour; Mansoureh Aligholi

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• PDF 426.58 K

Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation

Pages 992-1013

10.22059/jibm.2019.264820.3203

Saeed Mirvahedi; Davoud Pira

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• PDF 633.72 K