Letter from the Editor - in - Chief: Education and anti-education - research and anti-research

Pages 457-458

10.22059/jibm.2019.72546

• Editor-in-Chief Lecture
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Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry)

Pages 459-484

10.22059/jibm.2019.270659.3339

Hamed Varasteh; Jalil Delkhah; Hamid Reza Yazdani

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Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry

Pages 485-504

10.22059/jibm.2019.267570.3272

Nasser Asgari

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• PDF 754.79 K

Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company

Pages 505-524

10.22059/jibm.2019.266532.3254

Maryam Behzadi; Ehsan Abedi; Seyed Mahmoud Hashemi

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• PDF 1.09 M

Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study

Pages 525-542

10.22059/jibm.2018.258449.3064

Mohsen Nazari; Mahmoud Kamareh; Ali Heidari; Amirhosin Ghaderiabed

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• PDF 706.73 K

Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran

Pages 543-564

10.22059/jibm.2018.263708.3177

Vahid Khashei; Iman Ashofteh

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• PDF 906.35 K

Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM)

Pages 565-584

10.22059/jibm.2019.267812.3285

Hajar Hakimi; Ali Divandari; Masoud Keimasi; Mehdi Haghighi kaffash

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• PDF 759.67 K

Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices

Pages 585-608

10.22059/jibm.2019.265582.3225

Mohammad reza Hamidizadeh; Maryam Akhavan; Ahmad Kazemi

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• PDF 749.01 K

A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection

Pages 609-630

10.22059/jibm.2018.259624.3088

Marjan Mohaimani; Kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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• PDF 770.8 K

Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen

Pages 631-650

10.22059/jibm.2019.270566.3336

Mohamad karimian; Ali Sanayei; Majid Mohammad Shafiee

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• PDF 492.97 K

Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM)

Pages 651-676

10.22059/jibm.2019.261261.3126

Mona Jami Pour; Elham Rahmati; Mahnaz Hosseinzadeh; Ghazale Taheri

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Developin a Model for Marketing Intelligence of Internal Automotive Industry

Pages 677-698

10.22059/jibm.2018.260823.3112

Babak Yavarifar; Mohammad Mahmoudi Maymand; Ozhan karimi; Seyed Mousa khademi

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• PDF 674.08 K

Modeling Gamification in Online Stores with an Interpretive Structural Approach

Pages 699-716

10.22059/jibm.2018.260453.3106

Raheleh Jalalniya; Fatemeh Eidi

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• PDF 504.57 K