Volume & Issue: Volume 13, Issue 4, 2021 
Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Pages 886-910

10.22059/jibm.2021.324955.4139

Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie


Identifying Factors Affecting Brand Embarrassment

Pages 911-928

10.22059/jibm.2021.326881.4168

Esfandiar Mohamadi; Hadiseh Kazemi Rashanani; Asma Mohammadi


The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity

Pages 953-973

10.22059/jibm.2021.328912.4187

Maryam Alefpour Tarakameh; Manouchehr Ansari; Sepideh Nasiri; Sina Mohamadifam


Testing the customer experience management model in E-banking

Pages 974-1000

10.22059/jibm.2022.333222.4234

Vahid , Nasehifar; Zohreh Dehdashti Shahrokh; Mahmood Mohammadian; Mostafa Allahverdi