Letter from the Editor - in - Chief

Pages 1-2

• Editor-in-Chief Lecture
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The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention

Pages 699-720

10.22059/jibm.2017.61296

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Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study

Pages 744-721

10.22059/jibm.2017.61297

kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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Market segmentation of coastal tourists with The self organizing maps approach

Pages 745-770

10.22059/jibm.2017.61298

Manijeh Bahrainizadeh; Majid Esmaeilpoor; Donya Kabiri Fard

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The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry

Pages 771-794

10.22059/jibm.2017.61299

Fariba Bakhshi

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"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)

Pages 895-810

10.22059/jibm.2017.61300

Mojtaba Poursalimi; Mojtaba Hashemian; Lili Tabakhian

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• PDF 324.72 K

Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan)

Pages 811-832

10.22059/jibm.2017.61301

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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran

Pages 833-860

10.22059/jibm.2017.61302

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Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model.

Pages 861-884

10.22059/jibm.2017.61303

Babak Sohrabi; Iman Raiesi; Nastaran Nik Aein

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• PDF 414.29 K

The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction

Pages 855-902

10.22059/jibm.2017.61304

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An analytical strategy assessment model based on futures study approach in National Iranian Oil Company

Pages 903-923

10.22059/jibm.2017.61305

Farzin Minoo

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• PDF 546.13 K