ُLetter from the Editor- in- Chief: The dissertation journey

Pages 1-5

10.22059/jibm.2018.68476

• Editor-in-Chief Lecture
• PDF 146.27 K

Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market

Pages 713-742

10.22059/jibm.2018.252666.2957

Mahmoud Mohammadian; Hamed Dehghanan; Behnam Kamrani; Yasaman Giyahi

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The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency

Pages 743-760

10.22059/jibm.2018.251350.2937

Mehdi Khademi; Najmeh Gorji; Hanieh Fathi

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• PDF 932.55 K

Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level

Pages 761-776

10.22059/jibm.2018.243243.2782

Hamideh Faizabadi; Mehdi Zanganeh; Samereh Shojaee; Hormoz Mehrani

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• PDF 981.08 K

Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership

Pages 777-794

10.22059/jibm.2018.249527.2905

Seyed Mohammad Bagher Jafari; Pegah Sadat Habibi; Zahra Mohammadi Doorbash

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• PDF 956.13 K

Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model

Pages 795-814

10.22059/jibm.2018.231267.2568

Reihaneh Bahrinejad; Amir khanlari; Tahmores Hasangholipor Yasory; Seyed Mahmoud Hosseini

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• PDF 951.31 K

The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad)

Pages 815-834

10.22059/jibm.2017.239595.2715

Yasanolahi Pourashraf; Zeinab Tolabi; Simin Nasrolahi Vosta

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• PDF 933.9 K

Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management

Pages 835-854

10.22059/jibm.2018.231985.2575

Mona Jami Pour; Mohammad Assarian; Hamid Reza Yazdani

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• PDF 934.15 K

Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company)

Pages 855-870

10.22059/jibm.2018.256306.3028

Gholamreza Jandaghi; Yaser Seif; Yaser Shojaie

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• PDF 697.96 K

Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method

Pages 871-888

10.22059/jibm.2018.244494.2799

Hossein Safari; Talieh Tayebi; Ehsan Khanmohammadi

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• PDF 1.32 M

Proposing a Model of Co-Creative Participation in Tourism Market

Pages 889-904

10.22059/jibm.2018.249026.2894

Alireza Irani; Ali Akbar Farhangi; Mohammad Reza Mehrgan; Sepideh Irani

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• PDF 581.81 K

Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing

Pages 905-921

10.22059/jibm.2018.230806.2562

Mohammad Sadegh Ghorbanian Gazafroudi; Fatemeh Saeedirad; Bahram Kheiri; Mansoureh Aligholi

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• PDF 828.27 K