Letter from the Editor- in- Chief: Problem Finding and Topic Selection in Business and Marketing Researches

Pages 1-4

10.22059/jibm.2018.66318

• Editor-in-Chief Lecture
• PDF 133.81 K

Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method

Pages 253-278

10.22059/jibm.2018.247685.2863

Manijeh Bahrainizadeh; Mahdiehsadate Alavizadeh; FAriba Hashemifard

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• PDF 774.4 K

A Systematic Literature Review on Supply Chain Strategy

Pages 279-302

10.22059/jibm.2018.244813.2808

Seyed Hamid Hashemi Petrudi; Mohhammad Reza Sadeghi Moghaddam; Ahmad Jafarnejad Chaghooshi; Hossein Safari

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• PDF 544.19 K

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)

Pages 303-324

10.22059/jibm.2017.242630.2771

Mashallah Hosseinzadeh; Farzane Baktash

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• PDF 830.61 K

Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry

Pages 325-348

10.22059/jibm.2017.241967.2758

Maryam Khalilimoghadam; Morteza Soltani; Hamid Reza Yazdani; Hossein Khanifar

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• PDF 440.94 K

Introducing a Process-based Model for Strategic Foresight in Iranian Companies

Pages 349-370

10.22059/jibm.2017.230601.2554

Moslem Shirvani; Safar Fazli; Eynollah Keshavarz Turk

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• PDF 625.42 K

Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City)

Pages 371-398

10.22059/jibm.2018.234180.2618

Jalil Safehian; Amir Mohammad Fakoor saghiye; Alireza Khorakian

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• PDF 773.82 K

Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance

Pages 339-420

10.22059/jibm.2018.237530.2677

Nasser Asgari

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• PDF 453.82 K

The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors

Pages 421-440

10.22059/jibm.2018.237565.2678

Vahideh Alipoor; Saeed Jalalian; Ehsan Ghorbani

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• PDF 900.84 K

An Investigation of Values: Laddering with Cosmetic Products Consumers

Pages 441-460

10.22059/jibm.2018.226290.2466

ESFANDYAR Mohammadi; Sedigheh Moradi; Ghasemali Shiri; Yasanollah Porashraf

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• PDF 529.46 K

Investigation of Managers’ Mental Modeling regarding Strategic Thinking

Pages 461-486

10.22059/jibm.2018.243274.2783

Mohammad AQbooyee Ardakan; Tahereh Naddafi; Aryan Gholipour

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• PDF 2.16 M

Investigating the Relationship between Strategic Sensemaking and Business Model Innovation

Pages 487-507

10.22059/jibm.2018.248108.2874

Hamed Vares; Ali Heidari; Mehran Akbari

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• PDF 538.05 K