Keyword Index

A

  • Affective aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Artificial Intelligence Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]

B

  • Backpack method Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Behavioral response Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Bibliometric Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Blue Ocean Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Branding A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • BWM method Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]

C

  • Cognitive aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Competitive Advantage The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Customer engagement Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Customer engagement Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
  • Customer experience Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Customer Journey Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Customer relationship management Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
  • Customer value co-creation behaviors Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]

D

  • Digital Experience Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Dynamic service innovation capabilities The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]

E

  • Environmental dynamics The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Experiential Marketing Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]

F

  • Four-action framework Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]

G

  • Grounded theory A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]

H

  • Homophily Attitude Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Hospitality Industry Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]

I

  • Internet purchasing Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]

L

  • Localized model A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]

M

  • Macro-environment A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Marketing Mix A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]

O

  • Online behavioral advertising Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]

P

  • Parasocial relationship Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Performance The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Personalized advertising Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Purchase experience Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Purchase intention Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]

S

  • Science Structure Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Service innovation Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
  • Social attractiveness Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]

T

  • Touchpoints Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Tourist Experience Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Trustworthiness Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]