Journal of Business Management

Journal of Business Management

Keyword Index
A
  • ADO-TCM framework Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
  • Advertising Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Advertising The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Advertising effectiveness Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Antecedents and consequences Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Artificial Neural Network Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
B
  • B2B MARKETING MATURITY MODEL Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • B2B MARKETING OPERATION AND PROCESS Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • B2B MARKET TOOLS AND PLATFORM Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • Banking A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Banking Industry Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
  • Bibliometric Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
  • Brand Engagement Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
  • Branding Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Brand Loyalty User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Brand self-expression User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Building interior design Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Business Model Innovation Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Business Model Innovation The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Business-to-Business Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
  • Buying Behavior Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
C
  • Chain stores Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Circular Business Model Patterns A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Circular economy A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Competitive Advantage The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Conceptualization Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Consumer Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Consumer Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
  • Consumer behavior Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Consumer behavior Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Consumer behavior Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Content Marketing Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Convolutional neural networks Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
  • Cooperation Model A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Corporate social responsibility Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
  • Covid-19 Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Crisis Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Customer engagement Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
  • Customer Knowledge Management Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Customer portfolio Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Customer referral Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
D
  • Deep learning Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
  • Development Organizations Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Digital Content Marketing Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
  • Digital leadership The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Digital Marketing Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Dynamic capability The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
E
  • Emotional intelligence Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Engagement Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
  • Equation Structural Model Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
F
  • Fintech A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • FUCOM Method Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
G
  • Grounded theory Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Grounded theory Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • Grounded theory Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
I
  • IDRO Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Influencer Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Influencer Marketing Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Influencer Marketing Strategy Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
  • Influencer Selection Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Instagram Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
  • Insurance industry Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
K
L
  • LinkedIn Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
M
  • Marketing Influencers Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
  • Media platform User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Meta-synthesis Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Multi-Grounded Theory (MGT) Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
O
  • Organic products The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
P
  • Park’s Tenants Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Performance The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Persuasive Knowledge The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Prediction Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
  • Professional Identity of Managers Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Purchasing Intention Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Q
  • Q Method Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
R
  • Referral sales Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Relationship marketing Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Renewal Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Reviews classification Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
  • Rubika User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
S
  • Sale force performance Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Sales Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
  • Scarcity framework Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Sharif Park Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Skepticism The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Skin and hair beauty industry Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
  • Snacks Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Social media Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
  • Social Media Marketing Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Social Media Marketing Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
  • Startup Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2022, Pages 741-769]
  • S&T Parks Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Strategic Renewal Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Strategy A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Structural Equation Modeling The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Systematic review Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
T
  • Taxonomy framework A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Text mining Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
  • Thematic analysis Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Thematic analysis Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2022, Pages 741-769]
V
  • Value co-creation Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]