Journal of Business Management

Journal of Business Management

Keyword Index
A
  • Absorptive Capacity The Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises [Volume 18, Issue 2, 2026, Pages 577-616]
  • Advertising Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
  • Advertising Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Artificial intelligence acceptance Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
  • Attention attraction Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Attitude Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
B
  • Bank Industry An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Banking crisis Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
  • Banking Regulation Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
  • Banking supervision Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
  • Behavioral Intention Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
  • Brand Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
  • Brand association The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Brand culture development Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach [Volume 18, Issue 2, 2026, Pages 785-828]
  • Branding Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach [Volume 18, Issue 2, 2026, Pages 785-828]
  • Brand Reputation The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Business analytics competency The Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises [Volume 18, Issue 2, 2026, Pages 577-616]
C
  • City Branding Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Co-creation of value Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Co-destruction of value Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Commercial media Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Conceptual model Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
  • Conceptual model Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Consumer engagement Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
  • Consumption trends Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
  • Content analysis Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Content Marketing Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
  • Continuous usage intention Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
  • Critical paradigm Redefining Boundaries: Dominant Managerial Paradigms in Tourism [Volume 18, Issue 2, 2026, Pages 617-636]
  • Customer experience Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
  • Customer forgiveness behavior The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Customer inertia The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Customer Loyalty The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Customer Satisfaction Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
D
  • DANP A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
  • Design Thinking The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
  • Digital leadership A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Digital leadership mindset A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Digital Marketing Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs) [Volume 18, Issue 2, 2026, Pages 504-544]
  • Digital mindset A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Digital Public Relation An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Dried fruit industry Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
E
  • Entrepreneurial processes The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
F
  • Financial Stability Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
  • Flow theory Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
  • Focus on results Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
  • Franchise management Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
  • Franchise networks Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
  • Fuzzy mapping Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
G
  • Grounded theory Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
  • Grounded theory Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Grounded theory Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
  • Grounded theory Developing a Model of Managers’ Perceptions of Strategy Implementation [Volume 18, Issue 2, 2026, Pages 759-784]
  • Grounded theory Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach [Volume 18, Issue 2, 2026, Pages 785-828]
H
  • Health tourism The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
  • Holding company Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
I
  • Influencer A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
  • Influencer Marketing A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
  • Innovation Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs) [Volume 18, Issue 2, 2026, Pages 504-544]
  • Innovation The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
  • Innovative business Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Insurance Companies Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Interaction partners Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Interactive pricing Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
  • Internationalization Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Interpretive structural modeling A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
  • Interpretive Structural Modeling (ISM) Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Interpretivism paradigm Redefining Boundaries: Dominant Managerial Paradigms in Tourism [Volume 18, Issue 2, 2026, Pages 617-636]
  • Investment holding companies Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
K
  • Knowledge-based Companies Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach [Volume 18, Issue 2, 2026, Pages 785-828]
L
  • Lifestyle Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
  • Longevity Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
M
  • Managerial perception Developing a Model of Managers’ Perceptions of Strategy Implementation [Volume 18, Issue 2, 2026, Pages 759-784]
  • Maturity of information and communication technology Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Media Entrepreneurship Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
  • Media Management An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Media Management Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
  • Meta-synthesis Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
  • Metaverse Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse [Volume 18, Issue 2, 2026, Pages 422-446]
  • Moments of truth Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
  • Multi-level systematic review Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
O
  • Omnichannel Banking Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
P
  • Perceived Quality Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
  • Performance Evaluation Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs) [Volume 18, Issue 2, 2026, Pages 504-544]
  • Positivism paradigm Redefining Boundaries: Dominant Managerial Paradigms in Tourism [Volume 18, Issue 2, 2026, Pages 617-636]
  • Pragmatism paradigm Redefining Boundaries: Dominant Managerial Paradigms in Tourism [Volume 18, Issue 2, 2026, Pages 617-636]
  • Pricing strategies Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises [Volume 18, Issue 2, 2026, Pages 829-859]
  • Professional Ethics A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
Q
  • QR codes Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Q-tourism Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
R
  • Rational thinking The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
  • Relationship proneness Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
S
  • Sales promotion message The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
  • Small and Medium-sized Enterprises (SME) Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs) [Volume 18, Issue 2, 2026, Pages 504-544]
  • Social media An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Social media Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
  • Start-up business Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review [Volume 18, Issue 2, 2026, Pages 382-421]
  • Strategic Alliances Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
  • Strategic Brand Management Developing and Validating a Strategic International Brand Management Model for Iran’s Cosmetics and Personal Care Industry [Volume 18, Issue 2, 2026, Pages 637-676]
  • Strategic Entrepreneurship Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
  • Strategic warfare Designing a Strategic Warfare Model in Investment Holding Companies [Volume 18, Issue 2, 2026, Pages 475-503]
  • Structural Equation Modeling Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Sustainable Development The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector [Volume 18, Issue 2, 2026, Pages 719-758]
  • Sustainable Lifestyle Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
T
  • Text mining Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools [Volume 18, Issue 2, 2026, Pages 545-576]
  • Theme Analysis Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Tourism studies Redefining Boundaries: Dominant Managerial Paradigms in Tourism [Volume 18, Issue 2, 2026, Pages 617-636]
V
  • Visual attention The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]