Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company

Malek Akhlagh, Esmaeil; Moradi, Mahmoud; Mehdizade, Mehran; Dorostkar Ahmadi, Nahid

doi:10.22059/jibm.2013.50203

Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company

Document Type : Research Paper

Authors

¹ Assistant Prof. in Management, University of Guilan, Rasht, Iran

² M.Sc. Industrial management, University of Guilan, Rasht, Iran

³ M.Sc. Industrial management, University of Guilan, , Iran

10.22059/jibm.2013.50203

Abstract

Innovation could be recognized as a key factor in an
increasingly competitive environments and it is difficult to find an
industry that is not engaged in innovation. However, innovation success
and achievement to important advantages such as performance
improvement is not easy and it relies on applying innovation strategies
from firms' top managers and consultants. The objective of this paper is
to select the best innovation strategy for improving performance criteria
of construction projects. So, a combined Delphi and ANP approach is
provided and a practical study is carried out in MAPSA Company. The
first stage is Delphi method, where identification, synthesis and
prioritization of key performance criteria of the industry and classification
of innovation strategies are performed. The second stage is Analytic
Network Process (ANP) for selecting the best innovation strategy based
on the selected construction projects performance criteria. Findings show
that leading and technology importer strategies have high priority as
innovation strategies. Because of its facilitating role for firms' top
managers to make complex decisions and to select the best strategy, this
approach has highly functional properties.

Keywords