Volume & Issue: Volume 5, Issue 3, October 2013, Pages 1-172 
The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Pages 1-18

10.22059/jibm.2013.50195

Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini