Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence

Document Type : Research Paper

Authors

1 Assistant Prof. In Business Management, Persian Gulf University, Bushehr, Iran

2 M.Sc. Student. In Business Management, Persian Gulf University, Bushehr, Iran

Abstract

Nowadays, organizations need the tools which identify,
gather and analyze the required information from the external
environment in order to use the obtained intelligence in making
strategic decisions. In this regard, the organizational external
intelligence provides the analyzed information for the organizational
decisions. Despite the effectiveness and importance of these tools (i.e.
the organizational external intelligence), a model for measuring
organizations’ performance with regard to organizational external
intelligence has not been designed yet. This study is an applied
research and a qualitative survey. The collected data was analyzed
using factor analysis methods and structural equation modeling. The
findings of this study indicated that organizational external
intelligence was measured through environmental intelligence
(technological intelligence, political-logical intelligence, economic
intelligence, ecological intelligence and social-cultural intelligence)
and market intelligence (suppliers’ intelligence, distributors’
intelligence, customers’ intelligence and competitors’ intelligence).
Moreover, the selected organizations were reported to have a
moderate level of intelligence regarding external factors.

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Journal of Business Management
Volume 5, Issue 3 - Serial Number 3
October 2013
Pages 57-82

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