Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map

Document Type : Research Paper

Authors

1 Associate Prof., Faculty of Management University of Tehran, Iran

2 PhD. Candidate in Operation Research, Faculty of Management, University of Tehran, Iran

Abstract

The balanced scorecard framework with a hierarchical, multilayer, and causal-effect structure can shed light on the growth path and pave the development steps, which in addition to monitoring the financial goals. It also considers and controls the other effective and driving factors. In this study, after reviewing the balanced scorecard, a model was proposed in addition to extract the strategic objectives and strategic destinations. The importance of strategic sestinations was determined using Fuzzy Logarithmic Least Deviation method. The priority of objectives based on destinations was ranked through fuzzy similarity technique. In final step, the organization's strategy map was drawn. Hence, ALPHA Company was selected and the proposed model was implemented with the cooperation of senior managers of the organization. The results of this investigation also indicated that the main strategic objectives were located in the learning and growth perspective of the company's strategy map, which helped the organization achieve its strategic destinations.

Keywords

Main Subjects

References

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Journal of Business Management
Volume 6, Issue 3 - Serial Number 3
October 2014
Pages 575-600

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