An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting

Pages 417-440

10.22059/jibm.2014.51381

Amir Albadvi; Ashraf Norouzi; Mohammad Mehdi Sepehri; Mohammad Reza Amin Naseri

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A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market

Pages 441-454

10.22059/jibm.2014.50725

Tahmores Hasangholipour; Ali Divandari; Fateme Abbasi Beni

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• PDF 567.86 K

Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence

Pages 455-474

10.22059/jibm.2014.50742

Ali Heidari; Hashem Aghazade; Alireza Valipour

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• PDF 379.05 K

The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

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• PDF 451.71 K

A strategic model of in-crisis firms’ turnaround process

Pages 497-516

10.22059/jibm.2014.50731

Hosein Rahman Seresht; Yahiya Hasas Yeganeh; Mirfayz Falah Shams; Mansour Irandoost

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• PDF 468.65 K

Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd)

Pages 517-534

10.22059/jibm.2014.50752

Mohammad Reza Hamidizadeh; Habib Zareh Ahmadabadi; Mohammad Ali Sangbor

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• PDF 475.08 K

Knowledge Management Model Selection for A Military Research Organization

Pages 535-554

10.22059/jibm.2014.50718

Mohammad Reza Soltani; Gholam Hossein Nikookar; Davood Darabi

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• PDF 521.43 K

Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj)

Pages 555-574

10.22059/jibm.2014.53384

Reza Shafei; Adel Salavati; Rudabeh Jahanian

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• PDF 349.63 K

Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map

Pages 575-600

10.22059/jibm.2014.51878

Hossein Safari; Ehsan Khanmohammadi

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The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks)

Pages 601-622

10.22059/jibm.2014.50724

Nahid Alizadeh; Ardeshir Shiri; Mohammad Taban

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• PDF 381.3 K

Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran)

Pages 623-646

10.22059/jibm.2014.50733

Abdolhosein Karampour; Elahe Asadolahi Dehkordi; Heidar Ahmadi

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• PDF 529.05 K

Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company)

Pages 647-664

10.22059/jibm.2014.50729

Mohsen Nazari; Mohammad Ali Shah Hosseini; Seyed Vahid Tabatabaie Kalejahi

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• PDF 432.2 K

English

Pages 1-12

10.22059/jibm.2014.60575

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• PDF 207.6 K