Volume & Issue: Volume 6, Issue 2, July 2014, Pages 207-416 
Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Pages 227-250

10.22059/jibm.2014.51378

Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard