Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies

Document Type : Research Paper

Authors

1 Ph.D. Candidate in Business Policy Making, Faculty of Management, University of Tehran, Tehran, Iran

2 Associate Prof. in Business Management, Faculty of Management, University of Tehran, Tehran, Iran

Abstract

This study aims to investigate competition and concentration in insurance industry. The researchers did so through some reliable indices including Herfindahl-Hirschman Index, and Concentration Ratio of Establishment K and based on insurance companies financial data from 2002 to 2013. The observations showed that following privatization in insurance industry in Iran, all those three indices have declined; hence, this industry has become a hard oligopoly market. Then using this indicated market structure and based on two market properties (competition and current market situation), the insurance market life cycle was determined. Accordingly, appropriate competitive strategies regarding marketing variables (product, price, distribution, and progress) were presented

Keywords

Main Subjects


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