Letter from the Editor - in - Chief: Trends Shaping The Future Marketing Research

Pages 1-2

10.22059/jibm.1396.63848

• Editor-in-Chief Lecture
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First Page

Pages 1-6

10.22059/jibm.2017.63849

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Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic

Pages 439-462

10.22059/jibm.2017.230302.2547

Elham Ebrahimi; Ali Shoja; Neda Pirani AhmadAbad

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The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network)

Pages 463-484

10.22059/jibm.2017.221396.2369

Shima Amiry; Mohammad Javad Mosadegh; Mohamad Reza Sanaei

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Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market

Pages 485-506

10.22059/jibm.2017.230760.2558

Hossein Rahmanseresht; Ata Ollah Harandi

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Developing a Model to Provide an Integrated Solution in Parent Companies

Pages 507-526

10.22059/jibm.2017.235044.2637

Mostafa Razavi; Nima Mokhtarzadeh; Mahmood Ahmadpour; Mehran Salimi

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Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies

Pages 527-550

10.22059/jibm.2017.223091.2401

Nafiseh Soleimani; Amir Albadavi; Mohammad Aghdasi; Bakhtiar Ostadi

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Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method

Pages 551-572

10.22059/jibm.2017.230360.2544

vahid sharafi; Morteza Maleki Minbashrazgah; azim zarei; davod feiz

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Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment

Pages 573-594

10.22059/jibm.2017.215314.2235

Mitra Shabani Nashtaee; Kambiz Heidarzadeh Hanzaei; Yazdan Mansourian

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A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance

Pages 595-616

10.22059/jibm.2017.127516.1805

Aida Shiva; hashem aghazadeh; ali heidary

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Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees)

Pages 617-640

10.22059/jibm.2017.222410.2388

Ehsan Abedi; Fatemeh Jamallo

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Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies

Pages 641-660

10.22059/jibm.2017.127965.1719

FATEMEH Abbasi; Mohsen Nazari

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Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic

Pages 661-688

10.22059/jibm.2017.221676.2373

Saeedeh Mansouri; Adel Azar; Ali Divandari; Rasool Ramezanian

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Abstract

Pages 1-13

10.22059/jibm.2017.63850

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