Letter from the Editor - in - Chief: Theme and Topics of Recent Research in Marketing (A Content Analysis of Articles Published in Three Marketing Journal)

Pages 1-5

• Editor-in-Chief Lecture
• PDF 186.84 K

First Page

Pages 1-8

• Editorial
• PDF 369.82 K

The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers

Pages 213-232

10.22059/jibm.2017.60166

Ali Esmaeelzadeh; Hafez Amraee; Sara Gholipoor; Arash Moghadam

• View Article
• PDF 442.55 K

The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation

Pages 233-258

10.22059/jibm.2017.216145.2256

Alireza Amini; Esmaeil Mazrouei NasrAbadi; Masoumeh Aghajeri

• View Article
• PDF 543.31 K

A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry

Pages 259-270

10.22059/jibm.2017.120345.1600

Tahmoores Hasangholipour Yasoori; Amir Khanlari; Mohiyeddin Gharibi

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• PDF 249.64 K

Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.)

Pages 271-294

10.22059/jibm.2017.60341

Narges Delafrooz; Alireza Farokhbakht Foomani; mohammad reza khosravi

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• PDF 437.7 K

Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods

Pages 295-316

10.22059/jibm.2017.60340

Farahnaz Rahmani Meybodi; Habib Zare Ahmadabadi

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• PDF 795.62 K

A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands)

Pages 317-336

10.22059/jibm.2017.60167

Hamid Reza Rezaee Kelidbari; Mohammad Taleghani Taleghani; Seyedeh Fatemeh Alavi Foumani

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• PDF 336.39 K

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Pages 337-352

10.22059/jibm.2014.50716

Mehran Rezvani; Seyed Hamid Khodadad Hoseini; Kiandokht Kiaee

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• PDF 459.61 K

Typology of clothing brand consumers based on purchase decision making style

Pages 353-374

10.22059/jibm.2017.224916.2442

Leili Tabakhiyan; Alireza Hadadian; Alireza Pooya

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• PDF 381.8 K

Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil)

Pages 375-394

10.22059/jibm.2017.220389.2352

Mansoureh Aligholi; Seyed Mojtaba Fatemi

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• PDF 369.25 K

Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it

Pages 395-414

10.22059/jibm.2017.42725.1096

Etebar Naghdi; Sirous Babaei Siahkalroodi; Vahideh Alipoor; Farhad Motallaei

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• PDF 335.48 K

Designing a Model for Higher Education Marketing in Iran

Pages 415-438

10.22059/jibm.2017.217294.2285

Ali Yasini; Abbasi Niku; Mohammad Taban; Yasanollah Purashraf

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• PDF 636.01 K

Abstract

Pages 1-13

• Editorial
• PDF 307.64 K