Letter from the Editor - in - Chief: Forgotten Topics in Iran Business and Marketing Researches

Pages 1-4

10.22059/jibm.2000.64880

• Editor-in-Chief Lecture
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First Page

Pages 1-4

10.22059/jibm.2018.64879

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The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City)

Pages 689-716

10.22059/jibm.2017.219458.2341

Zahra Ahmadi Alvar; Yasan allah Pour Ashraf; Zeinab Toulabi

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Strategic Alliance Formation from the Institutional Theory Perspective

Pages 717-738

10.22059/jibm.2017.126495.1688

Mohammad Haghighi; Seyed Hossein Jalali

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The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations

Pages 739-762

10.22059/jibm.2017.233233.2604

Iman Hakimi

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Advertising through Social Media to Influence the Customers’ Willing

Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh

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Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers

Pages 787-806

10.22059/jibm.2017.223997.2424

Atefeh Talebnejad; Bahram Ranjbarian; Hamid Bidram; Hossein Samavatian

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Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach

Pages 826-807

10.22059/jibm.2017.207508.2102

Shahriar Azizi; Manije Ghareche; Abolfazl Barati

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Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method

Pages 827-854

10.22059/jibm.2017.233469.2606

ُSayyed Moslem Alavi; Abolghasem Ebrahimi; Elahe Pourmourdinin; Nazanin Masooudy

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Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity

Pages 855-876

10.22059/jibm.2017.224037.2426

Mohammad reza Fallah; Mona Jamipour; Ghazale Taheri

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The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry

Pages 877-904

10.22059/jibm.2017.241856.2756

Mohammad Mahmoudi Meimand; Sahar Golkari hagh; Mahmoud Samii Nasr; Hassan Mehrmanesh

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The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

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Abstract

Pages 1-12

10.22059/jibm.2018.64881

• Editorial
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