Abbasi, Tayebeh Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
Abedini, Fateme Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
Aghazadeh, Hashem Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
Ahmadi, Heidar Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
Ahmadi Alvar, Zahra Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
Akbari, Mohsen Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Amirshahi, Mir Ahmad Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
Ansari, Azarnoosh Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Arefi, Amin Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
Azad, Naser Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
Azadeh Del, Afsane Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
B
Bahrainizad, Manijeh Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
Bani Hoseinian, Bita Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
Bashokouh Ajirloo, Mohammad Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
Bastam, Hadi Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
C
Colabi, Amir Mohammad Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
D
Divandari, Ali Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
E
Ebrahimi, Abolghasem Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
Ebrahimi, Mehdi Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Esmaeilpour, Majid Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
Esmaeilpour, Majid Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
F
Fakharyan, Meysam Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
Fallah, Mohammad Reza Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
Feiz, Davood Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
Feiz, Davood Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
G
Gharibnavaz, Nader Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
Ghasemi, Allahyar Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
Ghasemi Shams, Masoomeh Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Ghayourisales, Saedeh Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Ghiasaabadi Farahani, Maryam Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
Gholipor, Arian Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
Golalizadeh, Fatemeh Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Goodarzi, Azadeh Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
H
Haghighi, Mohammad Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
Hamidizadeh, Ali Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
Hasangholipour Yasori, Tahmoures Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Hasanpour Qorughchi, Esmaeil Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
Heidarzadeh Hanzaee, Kambiz A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
Hesaraki, Atefeh Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Hosseinzadeh, Ali Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
J
Jafari Zare, Morteza Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Javadi, Mohammad Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
Javadi, Mohammad Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
K
Kargar Shouraki, Mohammad Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Keimasi, Masoud Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
Khademi Gerashi, Mehdi Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
Khashei, Vahid Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Khounsiavash, Mohsen A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
Kordanaij, Assadollah Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
M
Makizadeh, Vahid Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
Mohammadian, Ayoub Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Mohammadian, Setare Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
Moosavi Rashedi, Seyed Habib Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
Moshabaki Esfahani, Asghar Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
Mottaghi, Sanam Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
Najafi, Kobra A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
Nazari, Mohsen Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Nazari, Mohsen Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Nourbakhsh, Seyed Kamran Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
R
Rahchamani, Ahmad Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
Rahmani Khorami, Fariba Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
Rajabpour, Ebrahim Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
Ranjbarian, Bahram Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Rastgar, Abbasali Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
Roushandel Arbatani, Taher Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
S
Sadeghi, Mohammad Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
Saeednia, Hamidreza Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
Salehi, Faranak Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
Shafiei, Navid Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
Shahhoseini, Mohammadali Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Shahhoseini, Mohammad Ali Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Sharaei, Fatemeh Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
T
Tahbaz, Mansour Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
Tayaran, Shahrzad Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
Tootian Esfehani, Sedighe Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
Torabi, Mohammad Amin Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Torkestani, Mohammad Saleh Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
V
Vares, Seyed Hamed Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Z
Zare, Mohammad Sadegh Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
Zarepour Nasirabadi, Ebrahim Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
