Abdarzadeh, Pedram Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
Abdi, Naser Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Abedi, Babak The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
Adibzade, Marzie The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
Aghazade, Hashem Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
Aghazade, Hashem Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
Akbari, Mohsen The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Akbarpour, Haleh Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
Akhondzadeh-Noughabi, Elham An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
Akhondzade Noghabi, Elham A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
Alavi, Seyed Moslem The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
Albadvi, Amir An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
Amoei Ojaki, Ali The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
Ansari, Manouchehr Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Ansari, Nafiseh Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Asadolahi Dehkordi, Elahe Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
Asadzadeh, Abdollah A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Asgari, Naser The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
Asgari, Razieh Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
Asghari, Qasem Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
Ashkani, Mahdi The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
Assadzadeh, Ahmad The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
Ataei, Mahdi Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
B
Bagheri, Fatemeh Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Bahrainizadeh, Manijeh Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
Balochi, Hosein The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
Baradaran, Vahid Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
Bashokouh, Mohammad Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
Bazargan, Abbas An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
Behnamian, Javad Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
Biglari, Mohammad Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
D
Darzian Azizi, Abdolhadi Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
Dehghan, Alireza Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Dehghani, Adele The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
Dehghani Samani, Nastaran A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
Dehghani Soltani, Mahdi Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
Delafrooz, Narges Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
Divandari, Ali Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
Doaei Oskoei, Mahshad Alsadat Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
E
Ebrahimi, Abolghasem The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
Ebrahimi, Seyed Babak Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
Ebrahimpour Azbari, Mostafa The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Ehsani Moghadam, Neda An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
Esfidani, Mohammad Rahim The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
F
Farhangi, Ali Akbar Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
Farsizadeh, Hossein Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
Fotovat, Banafsheh Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
G
Garosi Mokhtarzadeh, Nima Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
Gaskari, Reihaneh Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
Gheitani, Alborz Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
Gholizadeh, Zahra Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
Ghollamzadeh, Rasoul Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
H
Haghighi, Mohammad Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
Haghighi, Mohammad Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
Hamidizadeh, Mohammad Reza Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
Hasangholipoor, Tahmoores Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Hayati, Behzad Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
Hazaveh Hesar Maskan, Babak The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
Heidarzadeh, Kambiz Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
Heidarzadeh Hanzaee, Kambiz A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
Hoseinzade Shahri, Masumeh Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
I
Imani, Saheb Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
K
Karami, Massuod Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
Karoubi, Mehdi Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
Ketabian, Hamid Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
Khanlari, Amir Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
Khanlari, Amir Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
Khodadad Hoseini, Seyed Hamid Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
Khodadad Hosseini, Hamid Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
M
Manian, Amir A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
Mehrabani, Mahnaz Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
Minaie Bidgoli, Behrouz A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
Mira, Seid Abolghasem From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Mirkazemi Mood, Mohammad Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
Mirzaei, Roozbeh From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Moghimi, Seyed Mohamad Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
Mohaghar, Ali Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
Mohammadi, Effat Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
Mohammadi, Esfandyar Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
Mohammad Nabi, Zohreh Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
Mohtaram, Rahim Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Molahoseini, Ali The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
Moshabaki, Asghar Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
N
Naderi, Mahmood The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
Naderi Khorshidi, Alieaza Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
Najafi Siahroudi, Mahdi The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
Nasiri, Hakimeh From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Nasiri, Mohammad A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
Nazari, Mohsen Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Nazari, Mohsen The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
Nikbakht, Mohamad Javad Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
Nikraftar, Tayebeh The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
P
Pashaabadi, Mikael Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
Pourashraf, Yasanollah The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
Pourdehghan, Adel Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
R
Rafiei Rasht Abadi, Fatemeh The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Rahimi, Farajollah Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
Rahimi, Hesam Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
Rahmanseresht, Hossein A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Rahnama Qara Khan Biglou, Afshin The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
Ranjbariyan, Bahram Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
Rastegar, Abbasali Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
Razavi, Mostafa Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
Rezaei Yousefi, Behnam Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
Roosta, Ahmad Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Roshandel, Taher Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
S
Saadeghvaziri, Faraz Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
Sadegh, Mohammad Hadi Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
Safari, Hosein The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
Safarzadeh, Hossein Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
Saidi Arani, Fatemeh The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
Salehi, Ali Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
Sepehri, Mohammad Mehdi An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
Seyedjavadin, Seyed Reza Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
Seyed Javadin, Seyed Reza Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
Seyyed Amiri, Nader Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
Shabani, Marjan An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
Shah Hoseini, Mohammad Ali Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
Shahroodi, Kambiz Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
Sharafi, Vahid Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
Sharifi, Mahdi Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Sheikh, Reza Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
Shekasteband, Mitra Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
Siah Sarani Kojori, Mohammad Ali Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
Solgi, Mohammad Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
Stiri, Mehrdad Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
T
Taban, Mohammad Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
Tabatabaee Nasab, Seyed Mohammad Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
Taghizadeh Yazdi, Mohamad Reza Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Tajaddini, Faride The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
Talebi, Kambiz The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
V
Vadie Nowghabi, Ali Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
Viseh, Seyyed Mahdi Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
Y
Yazdani, Hamid Reza An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
Z
Zamani, Mahmoud Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
Zarei, Azim Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
