Aali, Samad Effects of relationship quality on Customer behavioral responses at different stages of the customer relationship life cycle: case study of Tabriz Kheshavarzy Bank [Volume 8, Issue 3, 2016, Pages 503-528]
Abbasi, Faezeh Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
Abdullahi, Dr Yazid Abubakar The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
Abedi, Hossein The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
Abrishamkar, Mohammad Mahdi The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
Aghazade, Hashem “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Akbari, Mahdi The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
Alavialavimoslem, Sayyed Moslem Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
Alizade Sani, Mohsen The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Asgari, Nasser The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
Azizi, Shahriar Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
B
Bahrainizadeh, Manijeh Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
Bakhshi, Fariba The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [Volume 8, Issue 4, 2016, Pages 771-794]
Bakhshizade, Kobra Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
Bolur Parsa, Mohamad Reza Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
D
Davodian, Amirhossein Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Dehdashti Shahrokh, Zohreh The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
Divandari, Ali Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Doostar, Mohammad Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
E
Ebrahimi, Abbas Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
Ebrahimi, Abolghasem Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
Ehsan, Abdorahman Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
Esfidani, Mohammad Rahim interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
Esmaeilpoor, Majid Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
Esmaeilpour, Reza Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
F
Fakor, Amir Mohammad The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
G
Ghaebi, Hameh Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
Ghelich Khani, Mohammad Hassan The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
Godarzi, Maeyam Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
H
Haghighi, Mohammad Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Haghighi Kaffash, Mahdi Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
Hajiloo, Zahedeh Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
Hajinoroozi, Anooshe The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
Hamidi kolaei, Arezo Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Hasan Gholipoor, Tahmores Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
Hashemian, Mojtaba "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
Heidari, Ali “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Heidari, Ali Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
Heidarzadeh Hanzaee, kambiz Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
Hosseinpor, Mahdi Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
Hossein Rashidi, Taha Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
K
Kabgani, Mohammadhossein Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
Kabiri Fard, Donya Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
Karami, Masoud Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Khalili Roudi, Morteza Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
M
Mahdi Zadeh, Mehran Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
Mahmoudi, Mahdi The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
Mahpour, Alireza Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
Maleki, Mohamad Mehdi Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Maleki Minbashrazgah, Morteza Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
Mamdohi, Amir Reza Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
Mansourian, Yazdan Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
Memariani, Azizollah Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Minoo, Farzin An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
Mohammadi, Effat Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
Moradi Dizgarani, Milad Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
Mousavi, Seyyed Najmeddin The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry [Volume 8, Issue 1, 2016, Pages 229-243]
N
Nasehifar, Vahid Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
Nazari, Mohsen Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Nazari, Mohsen Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
Nejat, Soheil The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Nik Aein, Nastaran Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
Nikokar, Gholam Hosein The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
Noruzi Nik, Yasaman Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
P
Pezeshki Najafabadi, Fereshteh consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
Pourmourdinii, Elahe Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
Poursalimi, Mojtaba "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
R
Rahimnia, Fariborz Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Raiesi, Iman Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
Ramezani, Sara interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
Rezaiean Akbarzadeh, Saman Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
Roshandel Arbatani, Taher Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
S
Sadabadi, Ali Asghar Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
Sadat, Mir Mahmoud Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
Sadegh, Fershteh The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
Safari, Hosein Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
Safari, Hossein Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
Samadi, Mansour Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
Seyed Kalali, Nader Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
Seyyed Javadin, Seyyed Reza Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
Sfar Zadeh, Mahmoud Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
Shabandarzadeh, Hamid Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
Shahhoseini, Mohammad Ali interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
Sheikh, Reza Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
Shiva, Aida “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Sohrabi, Babak Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
Tabakhian, Lili "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
Tabatabaee Nasab, Sayyed Mohammad consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
Taherparvar, Nastaran Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
Taleghani, Mohammad Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
Teymoori, Hadi Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
Y
Yoosofpour, Afsaneh Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Z
Zarei, Azim Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
